SEO News

Google has been busy over the past couple of years acquiring a good number of small startups, including some that may help or have helped contribute features to Google Plus, such as Fridge, Tweet counting SocialGrapple, people sorting Katango, the team behind JustSpotted, social ranking PostRank, and social movie recommendation service fflick.Google [...]

Wed, 22 Feb 2012 13:33:22 +0000

Collaborate and edit anywhere with the updated Google Docs for Android

As I was sitting on the ferry commuting to Google’s Sydney office this morning, two thoughts occurred to me. First, Australia is beautiful. If you’ve never been here, you really should visit. And second, it’s amazing how productive I can be with just my Android phone and an Internet connection. I was responding to email, reading news articles and editing documents—just like I do at the office. Only the view was better!

We want to give everyone the chance to be productive no matter where they are, so today we’re releasing a new update to the Google Docs app for Android. We've brought the collaborative experience from Google Docs on the desktop to your Android device. You'll see updates in real time as others type on their computers, tablets and phones, and you can just tap the document to join in.

We also updated the interface to make it easier to work with your documents on the go. For example, you can pinch to zoom and focus on a specific paragraph or see the whole document at a glance. We also added rich text formatting so you can do things like create a quick bullet list, add color to your documents, or just bold something important. Watch the new Google Docs app in action:

If you want to hear about the latest Docs news or send us feedback on the new app, visit Google Docs on Google+.

Gotta run—I’ve got another ferry to catch!

Posted by Vadim Gerasimov, Software Engineer

Wed, 22 Feb 2012 11:12:00 +0000

Geek Chic: Augmented Reality Google Glasses To Go On Sale This Year

Wed, 22 Feb 2012 01:51:05 +0000

Google Offers Flight Search To Go

Tue, 21 Feb 2012 23:19:24 +0000

SearchCap: The Day In Search, February 21, 2012

Tue, 21 Feb 2012 22:05:28 +0000

An improved perception for SEO

Based on comments from a number of website owners and people who were unfortunate enough to have had bad experiences with SEO consultants, I believe that many potential clients are doubtful of the value of SEO to their businesses. No doubt this stigma attached to SEO has arisen from consultants who: Sell themselves as SEO experts but have little knowledge or understanding or Use 'black hat' or dubious techniques to increase their clients ranking or Promise more than they can deliver or Hide behind SEO being a 'black art' rather than a process or Claim for more hours than they spend. This bad perception of SEO does little to help the SEO professionals who do not fit into any of the categories above. How then can we change this perception? Is there some way of exposing the fraudulent SEO practitioners? Do we need to create a new name for SEO? or is it all about educating the client base?

Tue, 21 Feb 2012 21:48:22 +0000

How Well Does Your Website Work for You?

Is your website doing its job? Before you can answer that question, you need to know the answer to a different one: what, exactly, IS its job? Once you know what it's supposed to do, you can consider the issue of how it does it.

Tue, 21 Feb 2012 13:00:05 +0000

Google Acquires Cuil Patent Applications

According to the United States Patent and Trademark Office (USPTO) assignment database, Google has acquired the pending patent applications of one time search rival Cuil, touted when launched as a potential Google Killer.On July 28, 2008, the search engine Cuil went live with hopes from many that it would rival Google in technological [...]

Mon, 20 Feb 2012 17:41:14 +0000

97 Hewlett-Packard Patents Assigned to Google

At Hewlett-Packard’s global partner summit in Las Vegas yesterday, President and CEO Meg Whitman gave a keynote presentation on the state of the company and made a prediction about Google’s Android operating system:We decided to contribute WebOS to the open source community and this will take three to four years to play out,” [...]

Fri, 17 Feb 2012 08:56:36 +0000

What the Wikipedia Study Really Means for SEO

A study performed by Intelligent Positioning caused quite a stir recently among SEOs. It revealed that Wikipedia appears on the first page of Google searches 99 percent of the time, and in the first position more than half of the time. What, exactly, does this mean for SEO? A lot more – and a lot less – than you might think.

Thu, 16 Feb 2012 13:00:05 +0000

How Google Might Filter Blog Posts from Google Blog Search

Google was granted a patent yesterday on Blog Search, and how the search engine might filter blog posts out of blog search based upon a number of factors. The patent was originally filed in 2006, and it’s the first patent filing I’ve seen from Google that uses the term “splog.” The screenshot from the [...]

Wed, 15 Feb 2012 06:57:52 +0000

Google Playing Doctor With Health Searches

Have you ever experienced a sharp pain in your side or numbness in a leg and used Google to find out whether you should call the doctor? You're not alone; in fact, so many searchers do this that the search engine giant modified its algorithm to help.

Tue, 14 Feb 2012 13:00:06 +0000

Google Public DNS: 70 billion requests a day and counting

We launched Google Public DNS in December 2009 to help make the web faster for everyone. Today, we’re no longer an experimental service. We’re the largest public DNS service in the world, handling an average of more than 70 billion requests a day.

DNS acts like the phone book of the Internet. If you had to look up hundreds or thousands of phone numbers every day, you’d want a directory that was fast, secure and correct. That’s what Google Public DNS provides for tens of millions of people.

Google Public DNS has become particularly popular for our users internationally. Today, about 70 percent of its traffic comes from outside the U.S. We’ve maintained our strong presence in North America, South America and Europe, and beefed up our presence in Asia. We've also added entirely new access points to parts of the world where we previously didn't have Google Public DNS servers, including Australia, India, Japan and Nigeria.

Shortly after launch, we made a technical proposal for how public DNS services can work better with some kinds of important web hosts (known as content distribution networks, or CDNs) that have servers all of the world. We came up with a way to pass information to CDNs so they can send users to nearby servers. Our proposal, now called “edns-client-subnet,” continues to be discussed by members of the Internet Engineering Task Force. While we work with the IETF, other companies have started experimenting with implementing this proposal.

We’ve also taken steps to help support IPv6. On World IPv6 Day, we announced our IPv6 addresses: 2001:4860:4860::8888 and 2001:4860:4860::8844 to supplement our original addresses, 8.8.8.8 and 8.8.4.4.

Google Public DNS’s goal is simple: making the web—really, the whole Internet!—faster for our users. If you’d like to try it yourself, please see our page Using Google Public DNS. For more information, please see our Introduction to Google Public DNS and Frequently Asked Questions.

Posted by Jeremy K. Chen, Ph.D, software engineer, Google Public DNS

Tue, 14 Feb 2012 10:00:00 +0000

Roses are red, violets are blue...here are some Valentine’s Day tips for you

It’s Valentine’s Day, and all you need is love.

Well, maybe you need a few more things.

This year, lovebirds in the U.S. are pulling out all the stops and are expected to hit a 10-year spending high on romantic goods. Whether you’re looking for a box of chocolates or buying a diamond ring, we’ve taken notes on how Google can turn any last-minute Cupid into a polished Romeo. Think of us as Cyrano de Bergerac, whispering words of wisdom in your ear for dishes, dates and romantic inspiration.

Sweets for a sweetie
They say the way to a man’s heart is through his stomach. Searches for [valentine’s day dinner], [valentine’s day recipes], [romantic dinner] and [romantic recipes] ramp up at the start at February, hitting their peak on the 14th.

If you’re whipping up a homemade treat, you can use Google Recipe view to search for thousands of heart-shaped cookie recipes, and tailor the ingredients (and the calorie count) for the best fit.

If you’re not a maestro in the kitchen yet, we can help. Peruse some trendy dishes and learn how to cook from YouTube’s Next Chefs, who have created a highlight reel of their best aphrodisiacs. We’re not playing favorites, but we do love the Sweetest Vegan’s red velvet beet cupcakes, which will come in handy for many couples—searches for [vegan valentines] have more than tripled since 2006.

Don’t know a truffle from a trifle? Then let a professional handle the meal. If you haven’t booked a table yet, you’re not alone: searches for [valentines day reservations] typically peak on February 9 and remain high through the holiday. For ideas, check out Zagat’s recommendations for romantic hotspots in your neighborhood. A word to the wise, though: If you’re planning on popping the question on Valentine’s Day, avoid dining out, as 69 percent of those surveyed in Zagat’s recent Valentine’s Day Survey feel that restaurant proposals are “cheesy.”

Perfect planners and last-minute cupids
Women have a head start on the menfolk when it comes to Valentine’s Day gifts, searching earlier (and more often) than their male counterparts—about 160 percent more since January.

The staple romantic gifts haven’t lost their appeal. Searches for [jewelry gifts] have grown over 10 percent, searches for [flower delivery] have increased nearly 20 percent, and searches for [couples massage] have jumped nearly 50 percent over last Valentine’s Day.

To impress, some folks are thinking outside the (heart-shaped) box. For the daring, create your own [valentines scavenger hunt]—searches are up more than 20 percent from last year. Or, add a personal touch—searches for [personalized valentines day gifts] are up over 20 percent compared to last year and searches for [homemade valentines gift] are up over 60 percent since last year. The last-minute lovers don’t have to despair, though. Visit Google Shopping to find gift ideas and filter results to see which items are in stock nearby.

Celebrating solo
Celebrating Valentine’s Day solo doesn’t mark you as a Miss (or Mr.) Lonelyhearts. Instead, treat yourself to a night on the town. View interactive results for nearby movie showtimes on your mobile phone, and know that if you indulge your inner cynic by skipping the rom com and catching a horror film, you won’t be alone: in the past 30 days, searches for [horror movie] are 230 percent higher than searches for [romantic movie].

Vive la romance
Everyone loves a fairytale ending, so let’s wrap up with two final ways to make your heart grow two sizes too big today. For a close-up look at romance at its finest, check out the “Awww: Romantic Proposals” YouTube Slam. Vote for your favorite mushy, creative, artistic, or—in one case—magic proposal.

Finally, today’s homepage doodle gives a nod to love, both young and old. Though “Cold, Cold Heart” plays in the background, we bet yours will warm just a bit.

Happy Valentine’s Day, everyone!

Posted by Jim Lecinski, Vice President, U.S. Sales

(Cross-posted on the Inside Search blog)

Tue, 14 Feb 2012 09:06:00 +0000

Brazil’s Carnival goes social with Google

While you may have heard of Brazil’s Carnival (or Carnaval), not everyone will have the chance to fly to Brazil to experience what are arguably the largest annual street festivals (+ music concerts + dance parties + culture fests) in the world.

Every year, Brazilian cities compete to be the country’s top Carnival destination: This year, we’re bringing you the sights, sounds and energy of Brazilian Carnival directly from the streets of Salvador (Brazil’s first capital and one of the oldest cities in the the Americas) through Google+, YouTube and Orkut.

From February 16 to 21—the height of the festival and the peak of Brazil’s summer—you’ll be able to:
Watch the festivities wherever you are in the world on the Carnival YouTube Channel. Starting Thursday, February 16, you’ll have access to everything from a live transmission of the streetfest to videos of bands who have traveled to Salvador to host the party. You’ll even be able to chat with other YouTube users who are watching the party with you from around the world through a map we’ve integrated just for the occasion. Chat with bands and watch live interviews on Google+. Chat with some of the Brazilian bands who have joined the festivities in real time by sending questions via Google+ and Orkut. You’ll also be able to watch celebrity interviews running live throughout the week on the AoVivo (live) Google+ Page and transmitted simultaneously on YouTube and Orkut.

Even if you didn’t have a chance to get a plane ticket to Brazil, there’s no reason not to experience the energy of this year’s 2012 Carnival. Find out more about how you can be part of the party on +AoVivo, Orkut or on our Carnival YouTube Channel.

Posted by Flavia Simon, head of consumer marketing, Brazil

(Cross-posted from the YouTube blog)

Mon, 13 Feb 2012 14:15:00 +0000

Romney Feels Santorum`s Google Pain

Nearly everyone knows about Rick Santorum's Google problem, and how it may be tripping him up in his long race to win the Republican nomination to run for president. What not everyone knows is that he's no longer the only Republican hopeful with such a problem. Mitt Romney just recently joined the club.

Mon, 13 Feb 2012 14:11:59 +0000

European Commission clears Motorola deal

We’re happy that today the European Commission approved our proposed acquisition of Motorola Mobility, which we announced in August. This is an important milestone in the approval process and it moves us closer to closing the deal. We are now just waiting for decisions from a few other jurisdictions before we can close this transaction.

As we outlined in August, the combination of Google and Motorola Mobility will help supercharge Android. It will also enhance competition and offer consumers faster innovation, greater choice and wonderful user experiences.

Posted by Don Harrison, Vice President & Deputy General Counsel

Update February 13, 2012, 2:00pm: The U.S. Department of Justice has also announced that it has closed its investigation of this acquisition.

Mon, 13 Feb 2012 10:18:00 +0000

Connect with people and places you love this Valentine’s Day

A few months ago, we shared an engagement story about a Google engineer who used Google Maps to help coordinate an elaborate proposal to his girlfriend. It served as a great example of how Google Maps can be more than just a handy tool for directions; it can help connect you to the places and people you love.

With Valentine’s Day right around the corner, we were once again reminded of the unifying power of maps through our ongoing work with one of America’s most famous malls, Mall of America in Bloomington, Minnesota. We recently collaborated with Mall of America to conveniently bring its indoor floor plans and My Location information to Android mobile users. As the largest indoor retail space in the United States—complete with a theme park and aquarium—finding your way around Mall of America can be challenging. So we mapped it, enabling you to quickly and easily see where you are and what’s around you from the palm of your hand.

Check out the video below to see how the enormous Mall of America can be scaled down to a romantic setting for two.

Whether it’s through a customized scavenger hunt, search results for a local store with the perfect gift or the best directions to get to your date on time, we hope Google Maps helps you navigate your way to a wonderful Valentine’s Day.

Posted by David Kim, Product Marketing Manager, Google Maps

(Cross-posted from the Lat Long blog)

Mon, 13 Feb 2012 09:15:00 +0000

Big Data at Google

According to Google’s Director of Research, Peter Norvig, if you look at Google Trends for trends related to “full moon” or “ice cream”, you’ll see that Google searches for those terms imitate actual physical trends in the world. With a very large number of queries performed for those terms, searches for “full moon” peak [...]

Sat, 11 Feb 2012 19:34:25 +0000

Ship Wars@ Google Waterloo: A virtual battle of intergalactic spacecraft

On Tuesday, January 24, Google Waterloo opened its doors to engineers from the Kitchener-Waterloo area to participate in the first ever Ship Wars Programming Competition. The brainchild of myself and another Waterloo engineer, Garret Kelly, Ship Wars is a competition in which participants code their own intergalactic crafts in the programming language of their choice, and then battle against each other in a virtual environment. The inaugural competition proved quite popular, drawing nearly 40 participants, ready for battle.

The game itself went through a lengthy series of internal tests and refinements at the Google Waterloo office in the weeks leading up to the tournament. On the day of the event, participants quickly learned how to play and were able to code, test and enter their virtual ships into competition in under three hours. Not an easy feat!

The engineers brought their own machines (mostly laptops, but a few brought in huge desktops) to build and run their ships. After a brief overview of the rules, they were able to get started coding their ships in the language of their choice—some even switched languages mid-way through the event, changing their plan of attack. They were able to control the way the ships moved (direction and speed) and the strength of their weapons, but were only given clues as to how their ship and weapon systems would behave inside the simulation— the rest had to be deduced by playing test matches against example ships. This type of on-the-fly problem solving proved to be a unique and exciting challenge.

To test their ships in battle against other engineers’ creations, head-to-head battle stations were set up around the room. At these stations, participants could see how their ships were shaping up, watch them in action and ultimately decide what changes they could make before the final competition.

Local engineers design their virtual battleships
At the end of the evening, guests were given a tour of the Google Waterloo office while their ships “went to battle.” Thousands of simulated head-to-head battles and 15 minutes later, to the sound of much laughter and raucous cheering, the ship captains saw their results and watched replays of some of the most dramatic battles. Prizes (a Motorola Xoom Tablet, a Samsung Galaxy Tablet and a Google messenger bag) were awarded to the designers of the three ships with the most wins. For more photos, here’s a link to our album.

This wildly successful event will be expanding out to a few other Google offices in the near future. Be on the lookout, Pittsburgh and Cambridge: Ship Wars is coming to you next!

Posted by Aaron Kemp, Software Engineer

(Cross-posted from the Technical Programs and Events blog)

Fri, 10 Feb 2012 13:02:00 +0000

Celebrating our history, accomplishments and community during Black History Month

If you walk down the halls of our New York office, you might learn something about the history of technology. This month, our walls showcase the contributions of Black inventors in science, technology, engineering and mathematics in celebration of Black History Month.

Black History Month, which is every February in the U.S., provides us with an opportunity to recognize the history and diversity of the communities where we operate. Yesterday, our midwestern Googlers listened to the music of Michigan’s only Black and Latino Orchestra and next week, Dr. Clarence Jones will be speaking to our Bay-area Googlers about writing Martin Luther King’s “I Have a Dream” speech. This is just a small sampling of the dozens of celebrations Googlers are hosting all month long.

Black History Month also gives us a chance to celebrate the diversity of our Googlers and highlight some ways we work with underrepresented groups. One of my favorite examples is the story of the Black Googlers Network (BGN). In June 2006, a group of Googlers looking to connect and foster community among Black colleagues got together to create an internal networking group. The Black Googlers Network started as a mailing list, but quickly grew into much more. Passionate about growing the next generation of Black leaders in the technology industry, BGN partnered with our university programs team to strengthen our relationships with Historically Black Colleges and Universities (HBCUs). As a result, we’ve not only increased our recruiting presence at these schools, but are now also partnering with HBCU faculty to develop STEM (science, technology, engineering and math) curriculum, encouraging more students to pursue degrees in these areas and prepare them for careers in technology.

Members of our BGN are also shaping the way we do business. In May of 2009, two recent grads in our Ann Arbor office saw an opportunity, and what started as an idea bounced around between two twenty-somethings turned into an official Google program. The idea was to help minority-owned small businesses grow their online presence and, just a few months later, the idea became a reality when Accelerate with Google officially launched. The program has since grown into a team of several dozen Googlers, all working to get small, minority-owned businesses online and helping those business owners connect with one another.

Our passionate Googlers, like those behind BGN and Accelerate, allow us to better connect with the Black community and help to create an inclusive and diverse workplace. As we throw dozens of celebrations around the country in our Atlanta, Chicago, Ann Arbor, New York, Los Angeles and Mountain View offices to mark Black History Month, we invite you to join us by following our Google for Students and Life at Google pages on Google+, where we’ll be hosting photos, recaps and hangouts throughout the month.

Posted by Yolanda Mangolini, Director of Global Diversity Talent & Inclusion

Fri, 10 Feb 2012 11:26:00 +0000

An update on the Google bar

Two months ago, we announced our plans to roll out a new design for the Google bar. Our goal was to create a beautifully simple and intuitive experience across Google. Based on your feedback, we realized there were some elements of the new bar that we could improve, and with that in mind, we’re introducing an updated version that we believe will provide a better experience.

The new design retains many of the feature changes we made in November that proved popular, including a unified search box and Google+ sharing and notifications across Google. The biggest change is that we’ve replaced the drop-down Google menu with a consistent and expanded set of links running across the top of the page.

We'll be rolling out this new version of the Google bar over the next few weeks. In the meantime, we invite you to read about the new design in our Help Center, and send us your feedback.

Posted by Eddie Kessler, Technical Lead

Thu, 09 Feb 2012 15:09:00 +0000

Congratulations to Amit Singhal on his election to NAE

This morning, the National Academy of Engineering (NAE) announced the election of 66 new members, including our very own Amit Singhal, Google Fellow and lead on Google Search. Amit joins a list of nine of us Googlers who have previously been recognized by the NAE: Sergey Brin, Vint Cerf, Jeff Dean, Sanjay Ghemawat, Larry Page, Eric Schmidt, Dick Sites, Ken Thompson and myself.

Election to the NAE is among the highest professional distinctions accorded to an engineer. The Academy recognized Amit for his contributions to information retrieval and search, where Amit has creatively applied and extended the science of information retrieval to new heights that were almost unthinkable when the field was founded. In so doing, he has had a tremendous and beneficial impact on the world with sustained excellence of Google’s search.

Amit was similarly recognized by the Association of Computing Machinery two months ago. I encourage you to read more about his important contributions in our blog post from December. Congratulations to Amit!

Posted by Alfred Spector, VP, Google Research

Thu, 09 Feb 2012 12:06:00 +0000

7 Secrets to Spreading Your Influence for More Traffic and Sales

When it comes right down to it, the best customers, those that are the easiest to “sell” your products or services to, are those that find you and decide on their own that youre the best in their field. They have decided, before they even contacted you, that they wanted to do business with you over and above any competition that you might have. People that come to you like that will nearly always be your best customers. The question becomes how to actually accomplish that.

Wed, 08 Feb 2012 13:00:08 +0000

Top 5 SEO

Everyone who has an insight into SEO has an opinion as to what are the best 5 things you can do to improve your Search Engine ranking. I believe that any top 5 must not be absolute and should be defined in relation to the family of sites that are under consideration. For example, the top 5 SEO techniques for newly launched private web sites will be very different from the top 5 for well established sites in a very competitive business market. Why the top 5 and not top 10, 20 or more? I believe that optimisation should be done in bite sized chunks and 5 is my 'bite size'. So, these are my top 5 techniques for newly launched sites (Part 1). In subsequent articles, I will provide part 2 for new sites and will deal with other families of web site. Before you start... Before you can optimise any page on a site, you need to spend some time deciding which words or phrases you want the to achieve a high ranking on. Don't only think about single words, think about search phrases because people search on phrases and it is easier to rank on phrases than individual words. Try to find 3 or 4 phrases for each page. Top 5 techniques (New Web Sites - Part 1) Use the title tag While tags are not directly visible and there is a lot of debate over the use of keyword tags, the title tag is one of the most important components on the web page. The title tag is visible as the heading on the browser tag and the title tag is used by search engines to determine the topic of the page. Make sure that the title tag is distinct for each page on the site and ensure that the title tag is pertinent to the content on the page. Also, make sure that your most important keyword is included in the title tag. Optimise your page content The content on the page contains the words that search engines will use to index the site and to determine a ranking for the page in terms of these words. Consequently the relevance of the words, the word frequency, the proximity of different words to each other and msot important the position of the words on the page are factors that need to be considered when developing content for the page. While it is important to develop your content with these factors in mind, you should not optimise your pages for search engines, they must be optimised for your target audience. Don't put too much information on the page If your page gets too long, split it. Think of the page as a container. If you keep the contents of each container clearly defined, it will be much easier to find what you want in all your containers. The same applies for search engines. If you find that it is difficult to restrict yourselt to only 4 key phrases, and you feel that you need more key terms or phrases then it is likely that you have too much on the page. Too much information is likely to dilute your key messages which then may lead to a lower ranking for all your key terms. Include links to and from your site Include links to authorative sites from your page where this is pertinent. Also try to get yous site referenced from other sites. However be careful not to use link farms of dubious sites that are prepared to link to you. You could even be penalised if you have too many 'bad sites' that link to your page. The value of the incoming link is only as good as the site that the link is coming from, so try to get authorative links. One approach to getting good links is to write articles or blogs on other unrelated sites and to reference (link back) your page from these articles or blogs. Bear in mind, when you link out from your page, you sould set the target to a new page so that you do not take your reader away from your page. Avoid any black-hat techniques Developing page content primarily for search engines is likely to lead to black hat techniques. Black hat techniques include repeating words too often (keyword stuffing or keyword spamming); invisible text on the page containing keywords; fake pages that transfer the user to some unintended location. Don't be tempted by black hat techniques because these can penalise of disqualify a site from the major search engines.

Wed, 08 Feb 2012 10:59:00 +0000

Going gothic with bestselling author Anne Rice

Bestselling Southern American author Anne Rice is coming to Google headquarters to discuss her latest book, The Wolf Gift, on Friday, February 24 at 10am PT. One of the most popular authors of contemporary fiction, Rice has bewitched readers with her vampire chronicles, tales of the Mayfair Witches and other metaphysical gothic fiction for more than thirty years. Submit your question online between now and Feb 23 at midnight PT, and it could be asked during the Interview with the Vampire—we mean, the interview with Anne Rice. To watch the live broadcast, tune in to the Authors@Google YouTube channel on February 24 at 10am PT. If you miss it, the recording will be posted in its entirety after the interview is over. For more information on Anne Rice and her new book, read the full post on the Google Books blog.

Wed, 08 Feb 2012 09:00:00 +0000

Scientific Results Of 23 Million Visits: Creating Clickable Titles

When it comes right down to it, the titles of your content or your posts ARE your “hooks. Titles of blog posts, articles, videos, or any kind of content that are compelling and instill curiosity or a “need to know” will get looked at. Those that dont, will not. What kinds of titles hook readers? Keep reading for some compelling data on the subject.

Tue, 07 Feb 2012 20:00:07 +0000

Introducing Chrome for Android

In 2008, we launched Google Chrome to help make the web better. We’re excited that millions of people around the world use Chrome as their primary browser and we want to keep improving that experience. Today, we're introducing Chrome for Android Beta, which brings many of the things you’ve come to love about Chrome to your Android 4.0 Ice Cream Sandwich phone or tablet. Like the desktop version, Chrome for Android Beta is focused on speed and simplicity, but it also features seamless sign-in and sync so you can take your personalized web browsing experience with you wherever you go, across devices.

Speed
With Chrome for Android, you can search, navigate and browse fast—Chrome fast. You can scroll through web pages as quickly as you can flick your finger. When searching, your top search results are loaded in the background as you type so pages appear instantly. And of course, both search and navigation can all be done quickly from the Chrome omnibox.

Simplicity
Chrome for Android is designed from the ground up for mobile devices. We reimagined tabs so they fit just as naturally on a small-screen phone as they do on a larger screen tablet. You can flip or swipe between an unlimited number of tabs using intuitive gestures, as if you’re holding a deck of cards in the palm of your hands, each one a new window to the web.

One of the biggest pains of mobile browsing is selecting the correct link out of several on a small-screen device. Link Preview does away with hunting and pecking for links on a web page by automatically zooming in on links to make selecting the precise one easier.

And as with Chrome on desktop, we built Chrome for Android with privacy in mind from the beginning, including incognito mode for private browsing and fine-grained privacy options (tap menu icon, ‘Settings,’ and then ‘Privacy’).

Sign in
You can now bring your personalized Chrome experience with you to your Android phone or tablet. If you sign in to Chrome on your Android device, you can:
View open tabs: Access the tabs you left open on your computer (also signed into Chrome)—picking up exactly where you left off. Get smarter suggestions: If you visit a site often on your computer, you'll also get an autocomplete suggestion for it on your mobile device, so you can spend less time typing. Sync bookmarks: Conveniently access your favorite sites no matter where you are or which device you’re using.

Chrome is now available in Beta from Android Market, in select countries and languages for phones and tablets with Android 4.0, Ice Cream Sandwich. We’re eager to hear your feedback. Finally, we look forward to working closely with the developer community to create a better web on a platform that defines mobile.

Posted by Sundar Pichai, SVP, Chrome and Apps

(Cross-posted from the Chrome blog and on the Mobile blog)

Tue, 07 Feb 2012 09:40:00 +0000

How A Cheap Hamburger Brought Top Search Rankings And Incredible Traffic

Can you imagine paying $1,000,000.00 for a measly hamburger and soda? Is there any possible way that you would ever, for any reason, pay such an exorbitant sum? What I am going to do is prove to you that asking you to pay that amount of money for a hamburger would actually be a bargain. Im going to set up a situation where youll happily pay that much and more. Not only that, but Im also going to explain why you might be focusing on all the wrong things with your marketing efforts.

Mon, 06 Feb 2012 20:30:06 +0000

What’s your X? Amplifying technology moonshots

Last week, we ran an experiment. We hosted a gathering, called “Solve for X,” for experienced entrepreneurs, innovators and scientists from around the world. The event focused on proposing and discussing technological solutions to some of the world’s greatest problems. Discussions began last week with this small event, and now we invite others to join the conversation on our website and our Google +page.

The Solve for X gathering, which we co-hosted with Eric Schmidt, is a place to celebrate a concept we champion internally and that we believe will inspire many others: technology moonshots. These are efforts that take on global-scale problems, define radical solutions to those problems, and involve some form of breakthrough technology that could actually make them happen. Moonshots live in the gray area between audacious projects and pure science fiction; they are 10x improvement, not 10%. That’s partly what makes them so exciting.

Moonshots can come from anywhere—people of all ages and places, companies, academia, inspired experts, enthusiastic newcomers, and often from accidental discoveries. Take this Solve for X talk by Adrien Treuille, a professor of computer science and robotics at Carnegie Mellon University. He proposes that going forward significant science and technological advances will come from individual contributors—independent of their official affiliations or training. It sounds implausible, but he makes the case by discussing EteRNA and Foldit, scientific discovery games where individual gamers are lapping the best computer programs in DNA folding and RNA nano-fabrication problems. Rob McGinnis, co-founder of Oasys, suggests in his Solve for X talk that fresh water could be produced everywhere in the world at less than one-tenth the energy input or cost to the environment of what’s possible today. It sounds too good to be true because the world needs fresh water so very desperately, yet Rob is exploring dramatic technological breakthroughs in desalination to make this moonshot into a possible reality.

You can watch these videos and others on our site now, and we will add more in the coming week. Just wait to hear Mary Lou Jepsen’s Solve for X talk on how it may literally be possible to take pictures of the mind’s eye! The potential impact of this technology on the way we communicate, preserve memories and understand ourselves is staggering. Or consider Daphne Preuss, a leading geneticist who moved from academia to pursue plant genetics in order to help make the planet healthier and find ways to feed more people. She doesn’t plan to take on her moonshot herself, but she has a strong vision for what it would take to get it done and why it’s so important.

Our gathering last week brought together a group that is already practiced at moonshot thinking to propose specific solutions. At least a few times a year, we hope that people will take a few hours or a day or two out of their busy schedules to dare to push the boundaries, and to consider moonshot approaches to some of the world’s many unresolved challenges. Solve for X isn’t about developing a new business line or building an investment portfolio. Rather, it aims to be a forum where technology-based moonshot thinking is practiced, celebrated and amplified. We invite you to come collaborate with us at www.wesolveforx.com.

Posted by Astro Teller & Megan Smith, co-hosts of Solve for X

Mon, 06 Feb 2012 18:10:00 +0000

10 Most Important SEO Patents: Part 9 – From Ten Blue Links to Blended and Universal Search

In the early days of Google, when you performed a search, the results you received were just links to pages found on the Web, showing page titles, snippets, and URLs. Google started adding other types of searches to its Web search, such as: July, 2001 – Image Search September, 2002 – News search December, [...]

Mon, 06 Feb 2012 15:42:52 +0000

Supporting U.S. student veterans with a new scholarship

The newest addition to the Google scholarships family is the Google Student Veterans of America (SVA) Scholarship. We’re partnering with the nonprofit Student Veterans of America (SVA) to support their mission of providing veterans with the resources, support and advocacy they need to succeed in higher education and throughout their careers. The Google SVA Scholarship is available to student veterans who are pursuing degrees in computer science and related fields in the U.S. for the 2012-2013 academic year. In addition to the financial award, recipients will be invited to attend the annual all-expenses-paid scholars’ retreat at the Googleplex in Mountain View, Calif. in the summer of 2012.

We have a long history of helping university students pursue computer science education with scholarship and internship opportunities. Since our first scholarships were awarded in 2004, we’ve provided over $8.8 million dollars of financial support to 2,100 students from historically underrepresented groups worldwide. Our academic scholarship programs are just one part of our global effort to increase the diversity of the technology industry and invest in the next generation of computer scientists. This mission includes ensuring that student veterans in the U.S. have the support they need to pursue technology education and careers.

Google’s commitment to military veterans extends beyond our educational outreach efforts. The Google Veterans Network, one of our 18 employee groups dedicated to supporting diversity and inclusion at Google, fosters a community of support for our military veterans, reservists, guardsmen, family members and friends. In 2011, we introduced a customized job search engine called the Veterans Job Bank in partnership with the Department of Veterans Affairs. Members of our veterans’ community also partnered with the Google Creative Lab to launch Chrome for Wounded, Ill and Injured Warriors and to create Google for Veterans and Families, a new online resource that brings together our free products and platforms for service members and their families. As a Google engineer and a Marine veteran, I’m proud of our commitment to diversity and of our efforts to bring other veterans into the world of technology and computer science.

The deadline to apply for the Google SVA Scholarship is March 15, 2012.

For complete scholarship details, visit our scholarship programs page.

Posted by Dan Cross, Software Engineer

(Cross-posted from the Google Student blog)

Mon, 06 Feb 2012 15:03:00 +0000

Super Bowl XLVI: Mobile, Manning and Madonna

Now that the final Super Bowl touchdown has been scored, the dip bowl wiped clean and the last of the chicken wings devoured, we’re taking a look at some game-day search trends to see what football fans were searching for this year.

As the Giants and Patriots battled it out on the field yesterday, U.S. viewers multi-tasked, watching the game on television and also going online more than ever before, turning to their smartphones and tablets to look up players, halftime show performers and their favorite Super Bowl commercials. In fact, around 41% of searches related to [Super Bowl ads] that were made during the game came from mobile devices, up from 25% for the same time the day prior.

Overall, the top trending searches on Google during the game were:
Madonna Halftime show Patriots Tom Brady Giants This was the first year that the Super Bowl was live streamed, and there was a significant spike in searches related to Super Bowl live streaming on game day. Searches peaked at kickoff, and were made predominantly on desktop, followed by mobile phones and then tablets. Searches for the Spanish language version of the live stream made the list of top trending queries, and while it may have been after midnight on the other side of the Atlantic, we still saw searches for [Super Bowl 2012 übertragung] and [w9 streaming] in Germany and France, respectively.

The Giants claimed the game in a down-to-the-wire nail biter; however, the Patriots edged them out in searches. Patriots quarterback Tom Brady not only broke Joe Montana’s record for the most consecutive completions at a Super Bowl, he also scored the most searches out of all the players. Eli Manning, Victor Cruz, Aaron Hernandez and Danny Woodhead rounded out the top five players trending during the game.

The Material Girl Madonna took the honor of being the most-searched for term during the game, but other celebrities that caught viewers’ eyes included Super Bowl performers LMFAO, Kelly Clarkson and Nicki Minaj. Searches for Katherine McPhee’s soon-to-premiere NBC show [Smash] beat out searches for David Beckham’s H&M ad campaign.

Finally, no Super Bowl wrap-up would be complete without talking about the commercials. 2012 saw a pre-Super Bowl ad bonanza, with many of the top commercials either being teased or posted in full well in advance of the game. Super Bowl ads or ad teasers were watched more than 30 million times on YouTube before the big weekend this year (you can read more on the top rising Super Bowl searches on YouTube here).

Game day searches for [super bowl ads] were 122 times higher than the same time last week. The most popular commercials in terms of Google searches were ads from Acura, GoDaddy and M&M’s. Searches for The Avengers movie trailer were also trending, along with Chrysler’s spot featuring Clint Eastwood.

Now that you’ve seen them all, vote for your favorite commercial of the game on the YouTube Ad Blitz channel. The winning ads will be showcased on the YouTube homepage on February 18.

To download the full infographic above, visit Think Insights, our website for marketers. Our final Ad Blitz infographic (coming soon) will include new facts and stats about Super Bowl ads, and you can follow Think with Google on Google+ to be the first to know when it's released.

That’s it for the NFL 2012 season, but luckily, major league baseball is just around the corner...

Posted by Jeffrey Oldham, Software Engineer

Update 10:09am: Earlier, this post incorrectly stated that Patriots quarterback Tom Brady broke Joe Montana’s record for the most touchdown passes at a Super Bowl, instead of most consecutive completions. This post has been updated to correct the error.

Mon, 06 Feb 2012 06:35:00 +0000

Google Acquires Fiber Optic Networking Patents (Kansas City and then the World?)

A few days ago, I asked the question, Is Google Aiming at Building Faster Networks and Data Transmissions? Google had acquired some interesting patent applications that have the potential to increase the speed and quality of data transmissions. An even more recent intellectual property acquisition by Google points to a growing interest in [...]

Fri, 03 Feb 2012 19:46:56 +0000

Unicode over 60 percent of the web

Computers store every piece of text using a “character encoding,” which gives a number to each character. For example, the byte 61 stands for ‘a’ and 62 stands for ‘b’ in the ASCII encoding, which was launched in 1963. Before the web, computer systems were siloed, and there were hundreds of different encodings. Depending on the encoding, C1 could mean any of ¡, Ё, Ą, Ħ, ‘, ”, or parts of thousands of characters, from æ to 品. If you brought a file from one computer to another, it could come out as gobbledygook.

Unicode was invented to solve that problem: to encode all human languages, from Chinese (中文) to Russian (русский) to Arabic (العربية), and even emoji symbols like or
; it encodes nearly 75,000 Chinese ideographs alone. In the ASCII encoding, there wasn’t even enough room for all the English punctuation (like curly quotes), while Unicode has room for over a million characters. Unicode was first published in 1991, coincidentally the year the World Wide Web debuted—little did anyone realize at the time they would be so important for each other. Today, people can easily share documents on the web, no matter what their language.

Every January, we look at the percentage of the webpages in our index that are in different encodings. Here’s what our data looks like with the latest figures*:

*Your mileage may vary: these figures may vary somewhat from what other search engines find. The graph lumps together encodings by script. We detect the encoding for each webpage; the ASCII pages just contain ASCII characters, for example. Thanks again to Erik van der Poel for collecting the data.
As you can see, Unicode has experienced an 800 percent increase in “market share” since 2006. Note that we separate out ASCII (~16 percent) since it is a subset of most other encodings. When you include ASCII, nearly 80 percent of web documents are in Unicode (UTF-8). The more documents that are in Unicode, the less likely you will see mangled characters (what Japanese call mojibake) when you’re surfing the web.

We’ve long used Unicode as the internal format for all the text Google searches and process: any other encoding is first converted to Unicode. Version 6.1 just released with over 110,000 characters; soon we’ll be updating to that version and to Unicode’s locale data from CLDR 21 (both via ICU). The continued rise in use of Unicode makes it even easier to do the processing for the many languages that we cover. Without it, our unified index it would be nearly impossible—it’d be a bit like not being able to convert between the hundreds of currencies in the world; commerce would be, well, difficult. Thanks to Unicode, Google is able to help people find information in almost any language.

Posted by Mark Davis, International Software Architect

Fri, 03 Feb 2012 11:52:00 +0000

Zurker: Social Network for the 99 Percent?

What do you do if your pet enterprise fails? If you're a brave (or perhaps foolhardy) entrepreneur, you build something even more ambitious. Such is the case with Nick Oba. When his contributor-driven online magazine failed back in 2010, he came up with a bigger idea: take on Facebook, but make the members into shareholders. And thus Zurker was born.

Thu, 02 Feb 2012 13:00:05 +0000

Mind the Gap: Encouraging women to study engineering

Women make up more than half the global population, but hold fewer than a third of the world’s engineering jobs. In the U.S., female students comprise fewer than 15 percent of all Advanced Placement computer science test takers. Even in high-tech Israel, few girls choose computer science. Not only is this a loss to companies like Google and everyone who benefits from a continually developing web; it's also a lost opportunity for girls.

Beginning in 2008, a group of female engineers at Google in Israel decided to tackle this problem. We established the “Mind the Gap!” program, aimed at encouraging girls to pursue math, science and technology education. In collaboration with the Israeli National Center for Computer Science Teachers, we began organizing monthly school visits for different groups of girls to the Google office and annual tech conferences at local universities and institutes. The girls learn about computer science and technology and get excited about its applications, as well as have a chance to talk with female engineers in an informal setting and see what the working environment is like for them.

Since we started this program over three years ago, we’ve hosted more than 1,100 teenage girls at our office, and an additional 1,400 girls at three annual conferences held in leading universities. These 2,500 students represent 100 schools from all sectors and from all over the country: Tel Aviv, Haifa, Tira, Beer-Sheva, Jerusalem, Nazareth and more; what they have in common is the potential to become great computer scientists.

The results are encouraging. For instance, some 40 percent of the girls who participated in last year’s conference later chose computer science as a high school major.

We encourage people in other countries, at other companies and in other scientific disciplines to see how they could replicate this program. You can read more at the project site. Currently, we are working with the Google in Education group to expand the program to more offices globally and get even more young women excited about computer science. The difference we can make is real: At one of our first visits three years ago, we met a 10th grade student named Keren who enjoyed math but had never considered computer science as a high school major. Last month, Keren informed us that the visit made such an impact on her, she decided to change her major to computer science. “Talking to women in the field helped me change my mind,” she said.

Posted by Michal Segalov, Software Engineer at Google’s R&D Center, Israel

Thu, 02 Feb 2012 08:13:00 +0000

10 Most Important SEO Patents: Part 8 – Assigning Geographic Relevance to Web Pages

How much might one page on a website influence the rankings of other pages? When I joined an agency in 2005, our focus was on rankings for individual pages – optimizing their content for specific terms and phrases, and making sure that they had links from other pages, both onsite and off. I found [...]

Wed, 01 Feb 2012 15:55:30 +0000

Overlooked Google Ranking Factors

When trying to rank well on Google, you want to get as many factors working for you as possible. If you can use a few effective techniques your competitors overlook, so much the better. Keep reading for some ideas.

Wed, 01 Feb 2012 13:00:12 +0000

Playbook for tackling the Super Bowl with Google

While thousands of lucky fans will brave the crowds at the Lucas Oil Stadium in Indianapolis, Ind. to fill the coveted seats at this Sunday’s Super Bowl, many more in the U.S. will enjoy the game from home—in front of the TV, with mobile phones and tablets at the ready.

As the New York Giants and New England Patriots prepare for kickoff, here are several ways to make the most of the big game with Google—wherever you’re watching. You can explore the full list in our Game Day with Google playbook, a new page on Inside Search that we’ve filled with tips on how to use Google to enjoy the game.

Get the inside scoop
Visit the Giants and Patriots Google+ pages for behind-the-scenes coverage and details on a chance for you to join the Giants pre-game hangout on Thursday for a face-to-face chat with the players. Be sure to leave a comment on their post for a chance to participate.

On Monday, Feb 6 at noon ET, stop by the NBC Sports Google+ page for a Hangout On Air with CNBC sports business reporter Darren Rovell. He’ll chat about the previous day’s game and review the best commercials with fans that drop in. Leave a comment on this NBC Sports post to throw your name in the hat to be one of the lucky participants who will chat with Rovell On Air.

Plan your party
Super Bowl party rivalry is already in full swing with Indiana leading the pack in Google searches for [super bowl party], ahead of both New York and Massachusetts. Despite New York being the home state of the buffalo wing, searches for [chicken wings] are nearly 50 percent higher in Massachusetts.

If you’re looking for a dip recipes, [hummus] reigns supreme, followed by guacamole, queso and bean dip. Use Google Recipe search to find a recipe with the ingredients to make everyone happy. Or, swing by ChefHangout on Google+ to join a cooking class on favorite Super Bowl party foods.

Talking babies or barking dogs? You decide.
It wouldn’t be the Super Bowl without the commercials. We’ve already seen a flurry of pre-game teasers pop up on YouTube and Google+, but which commercial will reign supreme? Our fifth annual YouTube Ad Blitz in partnership with NBC Sports enables you to replay and vote on your favorite commercials online from a laptop, mobile phone or tablet. Tune in to the YouTube Ad Blitz channel or NBCSports.com to watch and rate the commercials.

Watch the Madonna premiere on YouTube
If the halftime show interests you more than counting yards gained and lost, get an early taste of the show with Madonna’s music video premiere for “Give Me All Your Luvin” featuring Nicki Minaj and M.I.A on her official youtube.com/Madonna channel this Friday and on the YouTube Ad Blitz channel pre-game on Sunday. You can pre-order her deluxe album right there in the video description. And make sure to tune in to Madonna’s Google+ profile all week long for her latest news.

May the best team win!

Posted by Sue McCauley, YouTube Ad Blitz program manager (and die-hard Giants fan)

Wed, 01 Feb 2012 10:39:00 +0000

Bing Local Basics

You run a local business, and you claimed your Google Local listing so searchers would see your website. That's a start, but with Bing and Yahoo together holding more than a quarter of the search market in the US, you're still leaving money on the table. Fortunately, you can easily get onto Bing Local by following a few simple steps.

Tue, 31 Jan 2012 13:00:05 +0000

The EXACT Method for Crushing It On Google

In this article Im going to lay out a method so devastatingly effective for getting top search rankings really fast that its simplicity might surprise you.

Mon, 30 Jan 2012 13:00:08 +0000

2012 global award winners RISE to the top

Our business at Google is rooted in STEM and CS, so we’re passionate about supporting organizations that are expanding access to these fields, especially for students who might not have the opportunity otherwise. The annual Google Roots in Science and Engineering (RISE) program supports organizations running innovative STEM (science, technology, engineering and math) and CS (computer science) enrichment programs for K-12 and university students around the world.

This year, the Google in Education group received a record number of inspiring applications for RISE. We expanded the awards to include Sub-Saharan Africa, and in total, we’re awarding more than $340,000 in funding to 13 U.S., eight European and five African organizations.

Our recipients are diverse, ranging from girls robotics teams building high-tech machinery in Nairobi to after-school programs that have students configuring cluster computers in Salt Lake City. Below are just a few of the outstanding organizations receiving RISE awards this year for their efforts in advancing CS and STEM education:

United States
Santa Clara Valley Society of Women Engineers, San Jose, California. GetSET is a program created for underrepresented ethnic minority girls in the San Francisco Bay Area to expose them to engineering while building self confidence through leadership workshops, tours of technology companies and participation in team-building exercises. Saturday Academy, Portland, Oregon. Saturday Academy serves 2nd-12th grade students from Oregon and SW Washington with high quality and creative learning opportunities taught by STEM experts, including hands-on, real world activities that create meaningful connections between academic content and practical application. Europe
Frauennetzwerk Informatik at Universität Passau, Passau, Germany. University students from Passau act as ambassadors for computer science, engineering and math by reaching out to juniors and seniors at their former high schools and running workshops on topics like robotics and mobile app development. Ambassadors go on to serve as mentors to the students throughout their high school and college careers. The Centre for Academic Achievement, Dublin, Ireland. This center runs free after school educational classes in a university setting for bright primary school students from disadvantaged areas. Each term, students from 32 local primary schools have the opportunity to study science, math and engineering subjects and are encouraged to pursue college degrees in the future. Sub Saharan Africa
Savana Signatures, Tamale, Ghana. Savana Signatures educates youth and women, building their capacity to access information for the benefit of Ghana’s social and economic development. Fundi Bots, Kampala, Uganda. Fundi Bots is a technology outreach program for students in high school and university that uses robotics to introduce young children to the endless possibilities of technology in both their day-to-day lives and potential careers.
Organizations interested in applying for 2013 funding can sign up for more information here. We look forward to hearing about all the great work being done in CS and STEM education.

Posted by Roxana Shirkhoda, K-12 Education Outreach

Mon, 30 Jan 2012 06:00:00 +0000

Feed Your Blog`s Readers Well

What do a great cook and a great blogger have in common? A lot more than you might think. So grab a quick snack and keep reading for an explanation you can really sink your teeth into.

Fri, 27 Jan 2012 13:00:07 +0000

Google Simplifies Its Privacy Policies

Streamlining and simplifying seem like such good things on paper. Strangely, though, when Google is the one doing the simplifying, and the subject of the process is its privacy policy, most observers get hot under the collar. Why is it so bad when Google does it?

Thu, 26 Jan 2012 13:00:06 +0000

Resources to support a new and open world for learning

Googlers are the types who never really leave the classroom. Guest speakers come to campus to give talks on subjects ranging from fiction to physics. Diverse groups of people work together to understand and solve big problems while groups of Googlers engage in passionate debate in our cafeterias. Given this environment, it’s no surprise how highly we value our external work in education. We have a growing number of successful education programs from primary school through to university, as well as a suite of free and open tools that reach families and classrooms around the world.

Recently, we decided to gather our resources and lessons learned into one place for educators everywhere. “Google in Education: A New and Open World for Learning” highlights how people are using Google resources to enhance teaching and learning. This booklet isn’t your typical annual report; it’s a living document for educators to use year-round. We’ve also revamped our website, google.com/edu, to be a one-stop shop for teachers, students, parents and organizations to explore all of our offerings. We’ve launched a Google+ page, where everyone can stay updated on our educational tools, products and programs, and join the conversation.

To develop all of these new materials, we went straight to the source, relying on dozens of educators to provide stories and feedback. We hope these resources will inspire and enable teachers, while affirming our commitment to increasing access to an excellent education for all.

Thanks to educators, students and supporters everywhere for helping to extend our spirit of lifelong learning into classrooms around the globe.

For more information about Google in Education, visit www.google.com/edu/about, and to stay updated on the world of education at Google and connect with fellow educators, follow us on Google+.

Posted by Jordan Lloyd Bookey, Head of Global K-12 Education Outreach

Thu, 26 Jan 2012 12:08:00 +0000

Google Earth 6.2: It’s a beautiful world

We're taking bird's eye view to a whole new level with the latest version of Google Earth, released today. With Google Earth 6.2, we’re bringing you the most beautiful Google Earth yet, with more seamless imagery and a new search interface. Additionally, we’ve introduced a feature that enables you to share an image from within Google Earth, so you can now simply and easily share your virtual adventures with family and friends on Google+.

A seamless globe

The Google Earth globe is made from a mosaic of satellite and aerial photographs taken on different dates and under different lighting and weather conditions. Because of this variance, views of the Earth from high altitude can sometimes appear patchy.

Today, we’re introducing a new way of rendering imagery that smoothes out this quilt of images. The end result is a beautiful new Earth-viewing experience that preserves the unique textures of the world’s most defining geographic landscapes—without the quilt effect. This change is being made on both mobile and desktop versions of Google Earth. While this change will appear on all versions of Google Earth, the 6.2 release provides the best viewing experience for this new data.

Grand Canyon before and after
Sri Lanka before and after
Share your explorations with Google+
Google Earth is a great way to virtually explore the globe, whether revisiting old haunts or checking out a future vacation spot. With the Google Earth 6.2 update, we’ve added the option to share a screenshot of your current view in Google Earth through Google+. If you’ve already upgraded to Google+, you can share images of the places you’ve virtually traveled to with your Circles, such as family, friends or your local hiking club. To try this new feature, simply sign in to your Google Account in the upper right hand corner of Google Earth and click “Share.” Images of mountains, oceans, deserts, 3D cities, your favorite pizza shop on Street View—you can now experience all these amazing places around the world with people on Google+.

Search improvements
We’ve also made some updates to the search feature in Google Earth. Aside from streamlining the visual design of the search panel, we’ve enabled the same Autocomplete feature that’s available on Google Maps. We’ve also introduced search layers, which will show all the relevant search results (not just the top ten), so now, when looking for gelato in Milano, you can see all the tasty possibilities. Finally, we’ve added biking, transit and walking directions, so if you’re itching for a change of scenery or looking for a new route for your regular commute, you can now use Google Earth to generate and visualize all your options.

Biking directions in Google Earth

Download Google Earth 6.2 and start exploring and sharing today!

Posted by Peter Birch, Product Manager, Google Earth

(Cross-posted on the Lat Long blog)

Thu, 26 Jan 2012 10:26:00 +0000

Laying Out An SEO and Traffic Generation Strategy

I've only just started writing here at SEO Chat and already I think Ive created a bit of a problem. Ive discussed several techniques, but provided no real way of turning those into a single cohesive strategy. Consider this piece the first part of my correcting this issue.

Wed, 25 Jan 2012 13:00:07 +0000

Updating our privacy policies and terms of service

In just over a month we will make some changes to our privacy policies and Google Terms of Service. This stuff matters, so we wanted to explain what’s changing, why and what these changes mean for users.

First, our privacy policies. Despite trimming our policies in 2010, we still have more than 70 (yes, you read right … 70) privacy documents covering all of our different products. This approach is somewhat complicated. It’s also at odds with our efforts to integrate our different products more closely so that we can create a beautifully simple, intuitive user experience across Google.

So we’re rolling out a new main privacy policy that covers the majority of our products and explains what information we collect, and how we use it, in a much more readable way. While we’ve had to keep a handful of separate privacy notices for legal and other reasons, we’re consolidating more than 60 into our main Privacy Policy.

Regulators globally have been calling for shorter, simpler privacy policies—and having one policy covering many different products is now fairly standard across the web.

These changes will take effect on March 1, and we’re starting to notify users today, including via email and a notice on our homepage.

What does this mean in practice? The main change is for users with Google Accounts. Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you've provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience.

Our recently launched personal search feature is a good example of the cool things Google can do when we combine information across products. Our search box now gives you great answers not just from the web, but your personal stuff too. So if I search for restaurants in Munich, I might see Google+ posts or photos that people have shared with me, or that are in my albums. Today we can also do things like make it easy for you to read a memo from Google Docs right in your Gmail, or add someone from your Gmail contacts to a meeting in Google Calendar.

But there’s so much more that Google can do to help you by sharing more of your information with … well, you. We can make search better—figuring out what you really mean when you type in Apple, Jaguar or Pink. We can provide more relevant ads too. For example, it’s January, but maybe you’re not a gym person, so fitness ads aren’t that useful to you. We can provide reminders that you’re going to be late for a meeting based on your location, your calendar and an understanding of what the traffic is like that day. Or ensure that our spelling suggestions, even for your friends’ names, are accurate because you’ve typed them before. People still have to do way too much heavy lifting, and we want to do a better job of helping them out.

Second, the Google Terms of Service—terms you agree to when you use our products. As with our privacy policies, we’ve rewritten them so they’re easier to read. We’ve also cut down the total number, so many of our products are now covered by our new main Google Terms of Service. Visit the Google Terms of Service page to find the revised terms.

Finally, what we’re not changing. We remain committed to data liberation, so if you want to take your information elsewhere you can. We don’t sell your personal information, nor do we share it externally without your permission except in very limited circumstances like a valid court order. We try hard to be transparent about the information we collect, and to give you meaningful choices about how it is used—for example our Ads Preferences Manager enables you to edit the interest categories we advertise against or turn off certain Google ads altogether. And we continue to design privacy controls, like Google+’s circles, into our products from the ground up.

We believe this new, simpler policy will make it easier for people to understand our privacy practices as well as enable Google to improve the services we offer. Whether you’re a new Google user or an old hand, please do take the time to read our new privacy policy and terms, learn more about the changes we’re making and understand the controls we offer.

Posted by Alma Whitten, Director of Privacy, Product and Engineering

Tue, 24 Jan 2012 13:30:00 +0000

Google to Penalize For Excessive Above-the-Fold Ads

Every marketer knows that anything “above the fold” will attract the most attention. That's why many advertising-supported websites put lots of ads near the top of the page. Now these ads are attracting some possibly unwanted attention from Google.

Tue, 24 Jan 2012 13:00:08 +0000

Your Interview with President Obama

If you could hang out with President Obama, what would you ask him? Would your question be about jobs or unemployment? The threat of nuclear weapons? Immigration reform? Whatever your question is, submit it on YouTube for the opportunity to ask the President directly in a special interview over a Google+ Hangout from the White House.

On Monday, January 30, a few days after delivering his State of the Union address to the nation, President Obama will answer a selection of top-voted questions you’ve submitted in a live-streamed interview. Starting today through January 28, you can visit the White House YouTube channel to submit your video and text questions and vote on your favorites. Your YouTube questions will drive the interview, and several participants with top-voted questions will be selected to join the President in the Google+ Hangout to take part in the conversation live.

So take out your camera, check your hair and go to youtube.com/whitehouse to submit your question now. Need ideas? Visit youtube.com/whitehouse on Tuesday night at 9:00pm ET to watch the President’s State of the Union address live. The address will be followed by the Republican response on Speaker Boehner’s YouTube channel.

Video questions are preferred (though we also accept text) and should be about 20 seconds long. In the video description, be sure to tell us a little bit about yourself, like where you’re from.

Your Interview with President Obama will be streamed live at 5:30pm ET on on January 30 on youtube.com/whitehouse. You have until midnight ET on January 28 to submit your question and make your voice heard on the issues that matter to you.

Posted by Ramya Raghavan, YouTube News and Politics Manager

(Cross-posted from the YouTube blog)

Mon, 23 Jan 2012 09:08:00 +0000

Jagriti Yatra: a journey of entrepreneurship through India

As part of our ongoing commitment to entrepreneurship around the world, we recently took part in a worthy experiment crisscrossing India. Jagriti Yatra is an annual train journey that takes more than 400 of India's highly motivated youth (ages 20-26) on an 15-day trip to introduce them to India’s challenges, and to the individuals and institutions that are developing unique solutions to those challenges. The goal is to inspire these young people to develop and lead social and economic entrepreneurship in their own communities. Each year, around 50 experienced professionals also join the Yatra to serve as mentors, and this year, I—along with four other Googlers—went along for the ride.

This year’s “yatris” (participants) came from all four corners of the country—rich states and poor states, urban, semi-urban and rural. A large portion came from low-income rural families, and many of them (especially the women) had fought great odds to get a good education. Now, they wanted to give back to their communities.

The trip, which began in Mumbai on December 25 and returned on January 8, covered 8,500 kilometers and made 12 stops in a route that circumnavigated the entire country. Our days began at 5:30am and ended at 11:30pm, and the majority of time was spent pounding the pavement, from villages in Orissa and Uttar Pradesh to the suburbs of Madurai and Patna.

These visits brought us face-to-face with India’s major challenges. Confronted with the stark reality of youth abandoning their farming traditions, vast open-air garbage dumps in town centers, girls dropping out of school after eighth grade and unemployed undergraduates scrounging money to bribe their way into government jobs, the yatris were even more motivated to become agents of change in their country. The Yatra has led to a diverse range of startups, both planned and pre-existing—for example, I spoke with participants taking up organic farming in their villages, and to others who were inspired to establish career mentoring programs in their communities.

As first-time sponsors of this year's Yatra (which focused specifically on issues in healthcare, agribusiness, water and energy) we provided not only financial support, but also WiFi for the train journey and an SMS channel for Jagriti Yatra followers to get updates on the Yatra over SMS. We also helped set up the organization with a YouTube channel and a Google+ page so they could chronicle and share their journey with the wider world.

Throughout, the energy of the group was incredible; everyone was infused with the feeling that all things are possible if you persist. Jagriti Yatra has become the event for college students and would-be young entrepreneurs to participate in (this year, the organization received 3,200 applications for less than 500 spots). It was great to see so many young people focused on making a positive impact on society through entrepreneurship.

For more personal stories from the journey, visit the Jagriti Yatra Google+ page. To register for next year’s journey, visit Jagriti Yatra’s registration page.

Posted by Adhi Kesarla, Principal, New Business Development

Fri, 20 Jan 2012 14:26:00 +0000

Renewing old resolutions for the new year

As we head into 2012, we’ve been sticking to some old resolutions—the need to focus on building amazing products that millions of people love to use every day. That means taking a hard look at products that replicate other features, haven’t achieved the promise we had hoped for or can’t be properly integrated into the overall Google experience.

Here’s an update on some products that will be merged, open-sourced, or phased out in the coming months:
Google Message Continuity (GMC): In December 2010 we launched an email disaster recovery product for enterprise customers that use Google's cloud to back up emails originally sent or received in an on-premise, Microsoft Exchange system. In the time since we launched, we've seen hundreds of businesses sign up for it. By comparison, in that same time, we've seen millions of businesses move entirely to the cloud with Google Apps, benefitting from disaster recovery capabilities built directly into Apps. Going forward we've decided to focus our efforts on Google Apps and end support for GMC. Current GMC customers will be able to use GMC for the duration of their contract and are encouraged to consider using Google Apps as their primary messaging and collaboration platform. Google Sky Map: This app was created by half a dozen Googlers at the Pittsburgh office in their 20 percent time to show off the amazing capabilities of the sensors in the first-generation Android phones and offer a window into the sky. Since we launched the tool in 2009, we have managed to share our passion with more than 20 million Android users. We will be open-sourcing Sky Map and are collaborating with Carnegie Mellon University in a partnership that will see further development of Sky Map as a series of student projects. Needlebase: We are retiring this data management platform, which we acquired from ITA Software, on June 1, 2012. The technology is being evaluated for integration into Google's other data-related initiatives.
Picnik: We acquired this online photo editor in 2010. We’re retiring the service on April 19, 2012 so the Picnik team can continue creating photo-editing magic across Google products. You can download a zip file of your creations through Picnik Takeout or copy them to Google+. As of now, the premium service is free to everyone. Premium members will receive a full refund in the coming weeks. Social Graph API: This API makes information about the public connections between people on the web available for developers. The API isn’t experiencing the kind of adoption we’d like, and is being deprecated as of today. It will be fully retired on April 20, 2012. Urchin: In 2005 we acquired Urchin, whose online web analytics product became the foundation for Google Analytics, helping businesses of all sizes measure their websites and online marketing. We’re fully committed to building an industry-leading online analytics product, so we’re saying goodbye to the client-hosted version, known as Urchin Software. New Urchin Software licenses will no longer be available after March 2012. Resolutions can be hard, and changing products that people love is hard too. But we’re excited to focus on creating a beautifully simple, intuitive user experience across Google—an experience that will change the lives of millions of people.

Posted by Dave Girouard, VP of Product Management

Fri, 20 Jan 2012 13:29:00 +0000

SEO - Survival of the fittest

Every company, society, club or even individual now wants to have a web presence. Setting up a basic site can be quick, easy and cheap (if you want a static site). All this is fine until you want to be found on the web. This is where Search Engine Optimisation (SEO) comes into the frame. There are some basics of SEO that can be achived as a DIY job and there are various tools on the web that can help to achieve this. This initial SEO can be cheap costing the webmaster only his time and effort and the initial rewards can be quite good. ...but herein lies the problem... If everyone is trying to improve their ranking and if this is cheap and easy then most site owners will put in the time and the effort to do the initial optimisation. Basic SEO then becomes the norm and you have to at least meet the these basics before you can improve your ranking. So, if you want to improve further, you have to use more advanced tools and techniques to climb the search engine ranking ladder but other people will also be competing for these rankings and will be doing the same thing and as soon as they see their ranking dropping, they will do something to further optimise their site. I think you can see where I am going... Search Engine Optimisation is a competition, you have to understand your competitors, you have the best tools available to you at the time, you have to spend the time to improve, you need to monitor your performance and most important you have to see this as a competition and you have to have the will to win! This is what the group "More than SEO" on LinkedIn is all about. The group doesn't preclude basic SEO, but it builds on the basics to advise those that WANT TO SURVIVE ON THE WEB.

Wed, 25 Aug 2010 07:21:36 +0000

Comment on Dynamic Website - the SEO starting point

Cost of ownership is not always what it seems at first sight - is it?

Tue, 24 Aug 2010 23:00:04 +0000

Dynamic Website - the SEO starting point

All too often businesses choose a static web site because it is easy to find a designer to create the site; static sites are generally quite cheap; and turn around time for creating a static site is usually quite short. Often the new start-up company doesn't even need to pay much for a tailored design because the standard designs offered by the static site developers are usually quite good. So you add a logo, choose some colours and away you go. So why are static sites cheap and why are there so many vendors out there? On of the primary factors is the software available to people for creating static sites. Most of the available software packages are extremely powerful and are easy to use. The user can quickly learn to create a site with little or now knowledge of programming or of the web building blocks like HTML and CSS not to mention programming languages like PHP or JavaScript etc. So to become a static site designer, the person only has to purchase the software or find some free software (like Netobjects Fusion 10) and go on a short 1-2 day course. Then a bit of trial and error and yet another static site developer can offer their services at a very good rate. As a customer, this has to sound great, cheap, quick off the mark and a site looks good. So everyone is happy, what could be the problem? To answer this, first you need to consider what the purpose of a web site is. There are many answers to this, but some of the main reasons must be: to advertise your business on the internet; to be found on search engines; and to communicate product information, company news etc. to customers or prospective customers. So far so good, the static site looks great on day 1 and meets all these criteria. However, 'static' means you can't change the content on the site without going back to the developer. So every time you want to make a change you need to pay the developer. Usually this is the same developer who created the site because the developer wants to hold onto your business and ties you in by keeping the code, so you can't get someone else to update the site for you. The developer effectively owns your site, you are stuck with your developer and you have to pay for any changes. Next you discover that you aren't featuring very well in searches (i.e. your site does not appear on the first page of the main search engines). When you explore this further you discover the art of SEO (search engine optimisation) and the importance of relevant content, good keywords and appropriate meta data. You discover that content needs to be up to date and that you need to continually make small changes the information on your pages. You will no doubt come across software like CreatorSEO (http://www.creatorseo.com) that point you in the right SEO direction and identify changes to the meta data and to the keywords. Also, this software analyse your competitors to find out why they rank better on the search engines and the changes you need to make to your content to compete better. So you have to go to the developer again. You then find that the changes will be delayed because the developer has to maintain hundreds of these cheap sites to break even. So your changes are in a queue and you are at the mercy of the developer. Of course you may be able to pay to get a quicker turn-around on any changes or to jump the queue. I think that you may be getting the picture now... the cheap static site is not so cheap anymore and more importantly, it does not serve your needs as well as it should unless of course you want a site that is no more than a static advertising board for your business. A solution presents itself in the form of a dynamic site, also known as a content management systems (or CMS). In it's simplest form, a content management system allows you easily and quickly to manage the content of your web pages. The developer is needed only in the initial implementation of the site to create the overall structure, layout and style. Thereafter you are in control. You can make changes directly by logging in to the site mad making changes that will be immediately visible to anyone visiting the site. There are a large number of content management systems available like Joomla, Drupel and CreatorWWW (http://www.creatorwww.com) that can be configured to meet any site design. The creation and implementation of the site will be relatively more expensive than a static site because the developer has to do more work. There are database tables to set up on the host computer and the developer needs to have a good understanding of the building block of the web, like HTML, style Sheets (CSS). The developer also needs to have a knowledge of the programming language used to drive the content management system if he or she is to be able to configure the site to meet your needs. However, the good news is that once the site is in place, you can take ownership of the site and the content and can influence the effectiveness of your web for reaching your customers. In short, my advice to you is that think twice before paying for a static site. It is always better to pay a little more initially for a dynamic site and then take control of your site.

Wed, 21 Jul 2010 19:54:51 +0000

Submitting to Google

Does submitting to Google effect your rankings negatively? If it does why is it not used to gain a competitive advantage: submit your competitors? JR

Wed, 16 Jun 2010 13:29:35 +0000