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Pipes: More than SEO


SearchCap: Bing Safety, Yandex Earnings & Bing Ads New Look
Tue, 29 Jul 2014 21:03:24 +0000
SPONSOR MESSAGE: Content Marketing & Link Building Together
Tue, 29 Jul 2014 19:00:01 +0000
Bing Ads Is Getting A Slick New Look That Will Feel Familiar
Tue, 29 Jul 2014 16:18:43 +0000
Spanish Law To Force Google To Index And Pay For Local News
Tue, 29 Jul 2014 15:44:57 +0000
Ratings Come To Google Product Listing Ads In The U.S.
Tue, 29 Jul 2014 15:32:58 +0000
100 Internet Marketing Experts Speaking at SMX in NYC
Tue, 29 Jul 2014 15:24:03 +0000
Run Your Established SEO Like PPC & Maximise ROI Long-Term
Tue, 29 Jul 2014 15:21:01 +0000
8 Small Tweaks That Can Deliver Big Link Building Results
Tue, 29 Jul 2014 14:26:32 +0000
How To Generate Experience Reviews For SEO – Part II
Tue, 29 Jul 2014 14:01:33 +0000
Yandex Q2 Revs Up 32 Percent, Queries, Paid Clicks Up Too
Tue, 29 Jul 2014 14:00:07 +0000
How Knowledge Base Entities can be Used in Searches
When Google crawls the Web to collect information about objects or entities, it also collects facts about those entities. These facts are separated into different categories or attributes associated with those entities. For example, a book may have attributes such as an author, a publisher, a year published, a web site it can call home […]
The post How Knowledge Base Entities can be Used in Searches appeared first on SEO by the Sea.
Mon, 28 Jul 2014 00:45:20 +0000
Through the Google lens: search trends July 18-24
Based on search, it seems like a lot of you spent the last seven days slurping ice cream cones, jamming to pop parodies and starting the countdown to a certain February flick. Could be worse. Here’s a look at what people were searching for last week:

Fifty shades of search
Searchers were “Crazy in Love” with the new trailer for Fifty Shades of Grey, set to a special Beyonce recording of her 2003 hit. There were more than a million searches this week for the ….ahem… hotly anticipated movie, which comes out next Valentine’s Day. In addition to the trailer, people were also looking for information on stars [jamie dornan] and [dakota johnson]. Beyonce was in the spotlight for other reasons too, following rumors that her marriage to Jay-Z was on the rocks.
“Mandatory” and musical marriages
After three decades in the biz, Weird Al has finally made his way into the Billboard No. 1 spot with his latest album, “Mandatory Fun.” Though his shtick hasn’t changed, when it comes to promoting his parodies, the artist has adapted to the Internet era, releasing eight new videos in as many days to generate buzz—and more search volume than at any other point in the past five years. As an editor, of course, I’m partial to “Word Crimes” (which has more than 10 million views on YouTube), but it’s just one of the many “breakout” titles searchers are looking for, along with [tacky], [foil] and [first world problems].

In other musical news, Adam Levine’s bride [behati prinsloo] was trending this week after the two got married in Cabo San Lucas. And another Mexico wedding had people searching for information on [ryan dorsey], the new husband (after a surprise ceremony) of Glee star Naya Rivera.

Foodie ups and downs
A national fruit recall at stores like Costco and Whole Foods led people to the web to learn more about [listeria]. For many, the possible contamination may have been an extra incentive to celebrate several less than healthful food holidays: Last Sunday (or should we say sundae?) marked National Ice Cream Day, and people were searching for their favorite flavor. National Hot Dog Day took place just a few days later, though sausage searches paled in comparison. And just in case all that junk food made you thirsty, yesterday’s National Tequila Day had searchers looking for the perfect margarita recipe.
Tip of the week
Overindulged on ice cream last weekend? It’s easy to get back on the healthy eating train with a quick search. Just ask Google “how many calories in hummus?” or “compare coleslaw and potato salad” to get nutrition info on your favorite summer foods.
Posted by Emily Wood, Google Blog Editor, who searched this week for [coming of age in samoa] and [how old is weird al]
Fri, 25 Jul 2014 14:59:00 +0000
Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire
[Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] Last month I wrote an article about Google’s payday loan update which seemed to hit several sites but bypassed YouTube. This month I have decided to go and take a look at two of the most popular press release sites and [...]The post Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire appeared first on SEO Chat.
Wed, 23 Jul 2014 14:46:15 +0000
Little Box Challenge opens for submissions
These days, if you’re an engineer, inventor or just a tinkerer with a garage, you don’t have to look far for a juicy opportunity: there are cash prize challenges dedicated to landing on the moon, building a self-driving car, cleaning the oceans, or inventing an extra-clever robot. Today, together with the IEEE, we’re adding one more: shrinking a big box into a little box.

Seriously.

Of course, there’s more to it than that. Especially when the big box is a power inverter, a picnic cooler-sized device used to convert the energy that comes from solar, electric vehicles & wind (DC power) into something you can use in your home (AC power). We want to shrink it down to the size of a small laptop, roughly 1/10th of its current size. Put a little more technically, we’re looking for someone to build a kW-scale inverter with a power density greater than 50W per cubic inch. Do it best and we’ll give you a million bucks.
There will be obstacles to overcome (like the conventional wisdom of engineering). But whoever gets it done will help change the future of electricity. A smaller inverter could help create low-cost microgrids in remote parts of the world. Or allow you to keep the lights on during a blackout via your electric car’s battery. Or enable advances we haven’t even thought of yet.

Either way, we think it’s time to shine a light on the humble inverter, and the potential that lies in making it much, much smaller. Enter at littleboxchallenge.com—we want to know how small you can go.

Posted by Eric Raymond, Google Green Team
Tue, 22 Jul 2014 07:00:00 +0000
How Panda and Penguin Algorithms Negatively Affect Your Website
[Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] A top ranking on Google is a golden ticket to success. Companies spend fortunes on Search Engine Optimisation and Google advertising to raise awareness of their site, thus boosting their place on search results. Google is fully aware that companies are [...]The post How Panda and Penguin Algorithms Negatively Affect Your Website appeared first on SEO Chat.
Sun, 20 Jul 2014 14:25:56 +0000
BEST Social Media Tools: Are You Using Them? (Collective Mastermind)
We are talking social media tools today! In our panel today: Shannon Hutcheson, @ldylarke, an independent SEO consultant with huge experience in copy editing, social media marketing and link building Barbara Boser, @BarbaraBoser, Presidential Diamond Distributor at It Works Global Meghan Riley, @pixiechaser, “Writer, dreamer, gamer..” Clayton Wood, Executive with broad experience in building and [...]The post BEST Social Media Tools: Are You Using Them? (Collective Mastermind) appeared first on SEO Chat.
Fri, 18 Jul 2014 19:20:42 +0000
Through the Google lens: search trends July 11-17
The World Cup is over and order has finally been restored to the universe. Now that football mania is behind us, searchers are getting the latest info about the world off the pitch. From Tesla announcing their cheapest car ever, the $35,000 Model 3 (OK, so “cheap” is relative) to the tragic events surrounding Malaysia Airlines Flight 17, read on to see what trended this week.

Cutting the cord … but not really
Netflix binge-watchers had a near-panic attack when rumors swirled that beloved show Orange is the New Black was getting the axe. But have no fear, friends—the show lives to see another 13 episodes and quite humorously reassured us of its existence. On the other side of the entertainment galaxy, comic book fans were shocked to learn that Marvel’s Thor is now a woman—and a rather ripped one at that! “Thorita” won’t be taking up her hammer against Ultron, the new villain in the upcoming Avengers movie—that role will still be held by Chris Hemsworth. Still, if producers do decide to change it up, we’re pretty sure Kacy Catanzaro deserves the role after her performance on American Ninja Warrior left searchers pumped for more.

The sports stars are out tonight
Athletes put on their best three-piece suits and gowns for the ESPYs on Wednesday, and people turned to search to see which of their favorite stars took home the honors. (FYI OKC Thunder star Russell Westbrook, as usual, won the red carpet battle for fashion supremacy, hands down.) While Olympic swimmer Ian Thorpe couldn’t make it to the awards show, he still managed to make a splash on the trends charts when he came out as gay. Back on the field, it was the end of an era in baseball as New York Yankees legend Derek (er, Michael?) Jeter played in his last all-star game.
Seeing double
It was a tale of two Brookses this week as searchers were surprised to find out Brooks Wheelan got the boot from Saturday Night Live after just one season—tough crowd. Garth Brooks, on the other hand, had a great week when he announced his upcoming fall tour to much fanfare (“searchfare”?). In the reality TV scene, Claire Leeson from England spent more than $30,000 (so, basically a Tesla Model 3) to look like her celebrity idol Kim Kardashian. And another Kardashian lookalike made it to the trends charts when Lilit Avagyan married Kim’s ex-boyfriend Reggie Bush—six degrees of Kim Kardashian anyone?

Tip of the week
Didn’t catch the ESPYs? Just ask Google, “who won best male athlete?” to see who took the crown this year and find a list of past winners.

Posted by Jenise Araujo, Communications Associate, who’s [on the run] and searching for [crazy eyes] and [dandelions]
Fri, 18 Jul 2014 15:00:00 +0000
America's businesses are using the web to grow
Over the past few months, we’ve had the chance to talk to businesses all over the country and hear stories of how they’ve become successful. For many, it’s pretty simple: the Internet. The web is helping businesses and communities across the U.S. to grow and succeed. In fact, last year Google’s search and advertising tools helped provide $111 billion of economic activity for more than 1.5 million businesses—advertisers, publishers and nonprofits—across the U.S.

Take Go2marine, a boat supply company located on Bainbridge Island, off the coast of Washington State. Because of their remote location, bringing traffic to their website using Google AdWords plays an important role in their ability to sell their 250,000+ boat supplies to customers in 176 countries. When it’s winter in the U.S., they rely on customers located in other parts of the world where it’s boating season, with the web bringing them business from any place, in any season.

Or meet Don Morton, who taught reading, writing and language in lower-income neighborhoods in my home town of Chicago for nine years. In 2005, he began creating his own materials to supplement what the school system provided. Realizing that his worksheets could be useful for students and teachers everywhere, he created ereadingworksheets.com to provide his worksheets for free. Don started using Google AdSense to offset his costs by placing ads next to his content, and today he’s able to work full-time on his website and make an impact on students around the world.

These are just two examples of enterprising people making the most of Google tools to find new customers, connect with existing ones and grow their businesses; you can find plenty more of them in our Economic Impact Report. Our tools help connect business owners to their customers, whether they’re around the corner or across the world from each other. And when businesses flourish, it’s good news for the rest of us. Recent data shows that businesses that are online are expected to grow 40 percent faster and hire twice as many workers as businesses that aren’t. Every year, it gets clearer that the web helps lead to more successful businesses, stronger economies, more vibrant towns, and more prosperous communities.

Learn more about our economic impact in all 50 U.S. states, and how businesses are finding success through the web. Whether it’s a part for a boat or a grammar worksheet, we’re proud to play a role in giving businesses the tools they need to do more--to grow and thrive and connect with customers and communities all over the world.

Posted by Jim Lecinski, Vice President, Customer Solutions
Thu, 17 Jul 2014 09:07:00 +0000
From superheroes to the battle of the battles—the World Cup through search
Yesterday, Germany won their fourth world championship, and, over the course of the last month, the world watched them do it—in Brazil, in bars and living rooms around the world, on their phones and laptops and tablets. This World Cup was the most digital, most connected, and most searched global event we've seen to date. There were more than 2.1 billion tournament-related searches on Google, many of which we shared on our trends hub.

Looking at the trends from each match, you’ll see some topics that you’d expect to catch the world’s attention, such as top players and highly-anticipated matches. But who would have guessed that there were 10x more searches in the U.S. for the World Cup than for the NBA Playoffs? Or that Clint Dempsey, American soccer star who also has a rap single, had 2x more search interest than Jay-Z? Or that after Ángel di María's divine goal against Switzerland, he netted 4x more global searches than his fellow countryman, Pope Francis?

Mexico’s Guillermo Ochoa was the most searched goalie in the tournament, but Tim Howard’s heroics could hardly be forgotten. German goalkeeper Manuel Neuer not only snagged third place in search, but took home the 2014 Golden Glove award and a World Cup championship to boot.

The Germany vs. Brazil semifinal was the most searched match throughout the tournament, leaving many people around the world asking, “What is the biggest win in World Cup history?” Meanwhile, some countries were ready to move on to the next opportunity: after the third place game, Brazilians searched more for “World Cup 2018” than for the final game between Argentina and Germany.

No World Cup would be complete without a few surprises—and the creative people of the web were ready to weigh in. Uruguay's Luis Suarez was the most searched player meme, and at the time of the Uruguay-Italy game, there were 20x more searches globally for “Suarez Bite” than for snake, spider, tick, fly, dog and mosquito bites combined.
And if a search Dream Team was created, you’d see these 11 players strutting their stuff on the field. While German star Mario Götze didn’t make this list, he was a favorite on search. Even before his goal won it all in the final, he attracted 4x more search attention than Brazilian supermodel Gisele Bündchen, who presented Germany with the championship trophy.

Beyond the impressive stats on the field, we’ve got some numbers of our own to share:
Our team watched 107+ hours of football (we didn’t even need a water break!) and spent 250+ hours bringing you regular insights from our first ever World Cup trends hub. We hope you enjoyed the excitement of the tournament as much as we did, and for more trends, visit google.com/worldcup or check out our Google+ album.

Posted by Roya Soleimani, Communications Manager, who searched for [iran vs. argentina], [brazil’s 12th player], and of course [world cup schedule] throughout the tournament
Mon, 14 Jul 2014 18:24:00 +0000
5 Advanced Conversion Rate Optimization Methods To Increase Sales Online
In the past few years, Conversion Rate Optimization has become as essential to a business as SEO. If you’re not optimizing – and your competitors are – you’re missing opportunities to gain new customers. While A/B testing is one piece of CRO, simply testing different variates of your site against each other is only one [...]The post 5 Advanced Conversion Rate Optimization Methods To Increase Sales Online appeared first on SEO Chat.
Fri, 11 Jul 2014 21:30:56 +0000
Simplify: Email Marketing Using Autoresponders 101
Are you depending on Google to keep sending you traffic? What if you stop ranking so well? Or your site gets a penalty? Maybe you are paying for traffic over and over. Why would you want to do that? You could be capturing each visitor to your list and keeping them there. That is what [...]The post Simplify: Email Marketing Using Autoresponders 101 appeared first on SEO Chat.
Fri, 11 Jul 2014 18:54:58 +0000
Google removing author pictures from search: Your input?
Last week Google announced removing author pictures from search results while keeping the author name. Seeing author pictures within search results was a huge competitive advantage, so no wonder this step was criticized by many authors who were participating in Google Authorship feature. From the good news: Participating is Authorship has been easier… If previously [...]The post Google removing author pictures from search: Your input? appeared first on SEO Chat.
Fri, 11 Jul 2014 18:43:29 +0000
Through the Google lens: search trends July 4-10
Though the World Cup continued to draw search attention, this week it had some company. So in addition to Neymar, people were searching for Lebron James (who's taking his talents back to Cleveland) and Roger Federer (who lost at Wimbledon after a tough match). And following the announcement of this year's Emmy Award nominations, people turned to search to learn more about the snubs and surprises, including Laverne Cox, the first openly transgender nominee. Here’s a look at some more top trends in search this week, from the Quidditch World Cup to the world’s highest-valued potato salad:

A literary thrill
Author J.K. Rowling was in the news this week after she posted a new Harry Potter story to the fan site Pottermore.com. There were more than 200,000 searches for the site itself (an increase of more than 100 percent over 30 days), as people speculated about whether the new tale signified the coming of more stories about Harry, Hermione and the rest of Dumbledore’s Army. Meanwhile, people turned to search to find the new trailer for another, very different book-turned-movie: the twisty, turny Gone Girl. Searches for [gone girl trailer] have nearly doubled in the last month.
And baby makes three
The Internet experienced a collective shock on Wednesday when news emerged that beloved actor/meme Ryan Gosling and girlfriend [eva mendes] are expecting. (With apologies to Mila Kunis.) Hundreds of thousands of people turned to search in denial, determined to find out the truth. Oddly enough, the phrase [ryan gosling father] had already spiked in June, after a recent Father’s Day hoax that claimed the Gos had previously adopted a child. And there’s no doubt that many were fervently hoping this, too, was merely a rumor and that they still had a chance with His “Hey Girl”-ness. Disappointed fans will have to console themselves by (re)watching The Notebook, which recently celebrated its 10th anniversary, and generated a few searches of its own. Oh, and congratulations to Ms. Mendes, too.

Summer snack time
Finally, during a week of Fourth of July barbecues, it’s only fitting that there was an unusual number of food-related subjects among this week’s trending topics, starting with a picnic table classic. Last week, a fellow named Zach Danger Brown set up a [kickstarter] project to raise funds for… potato salad. Literally. Despite some controversy over its merits, fundraising for Zach’s project is now $45,326—and counting—past the original $10 goal, and searches for potato salad were nearly as high on Tuesday as on Independence Day itself. But that’s nothing compared to another Kickstarter project focused on a summer staple. With more than $1.5 million raised so far, the [coolest cooler] promises not just to keep your drinks chilled (elementary, my dear Coleman), but also offers a bevy of bells and whistles worthy of “Pimp My Ride.” Not only have 50,000+ searches been done on the subject, but the campaign is well on its way to Kickstarter records. Finally, [joey chestnut] won hearts as well as the mustard winner’s belt at this year’s Nathan’s Famous Fourth of July Hot Dog Eating Contest at Coney Island when he proposed to his girlfriend at the event. More than 100,000 people searched to learn more about this champion of chowing down.

Posted by Emily Wood, Google Blog Editor, who searched this week for [seersucker etymology] and [dragons love tacos]
Fri, 11 Jul 2014 15:54:00 +0000
Searching for the right balance
In May, the Court of Justice of the European Union established a “right to be forgotten." Today, we published an op-ed by David Drummond, senior vice president of corporate development and chief legal officer, in the U.K.'s The Guardian, Germany's Frankfurter Allgemeine Zeitung, France's Le Figaro and Spain's El Pais, discussing the ruling and our response. We're republishing the op-ed in full below. -Ed.

When you search online, there’s an unwritten assumption that you’ll get an instant answer, as well as additional information if you need to dig deeper. This is all possible because of two decades worth of investment and innovation by many different companies. Today, however, search engines across Europe face a new challenge—one we’ve had just two months to get our heads around. That challenge is figuring out what information we must deliberately omit from our results, following a new ruling from the European Court of Justice.

In the past we’ve restricted the removals we make from search to a very short list. It includes information deemed illegal by a court, such as defamation, pirated content (once we’re notified by the rights holder), malware, personal information such as bank details, child sexual abuse imagery and other things prohibited by local law (like material that glorifies Nazism in Germany).

We’ve taken this approach because, as article 19 of the Universal Declaration of Human Rights states: “Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers."

But the European Court found that people have the right to ask for information to be removed from search results that include their names if it is “inadequate, irrelevant or no longer relevant, or excessive.” In deciding what to remove, search engines must also have regard to the public interest. These are, of course, very vague and subjective tests. The court also decided that search engines don’t qualify for a “journalistic exception.” This means that The Guardian could have an article on its website about an individual that’s perfectly legal, but we might not legally be able to show links to it in our results when you search for that person’s name. It’s a bit like saying the book can stay in the library, it just cannot be included in the library’s card catalogue.

It’s for these reasons that we disagree with the ruling. That said, we obviously respect the court’s authority and are doing our very best to comply quickly and responsibly. It’s a huge task as we’ve had over 70,000 take-down requests covering 250,000 webpages since May. So we now have a team of people individually reviewing each application, in most cases with limited information and almost no context.

The examples we’ve seen so far highlight the difficult value judgments search engines and European society now face: former politicians wanting posts removed that criticize their policies in office; serious, violent criminals asking for articles about their crimes to be deleted; bad reviews for professionals like architects and teachers; comments that people have written themselves (and now regret). In each case, someone wants the information hidden, while others might argue it should be out in the open.

When it comes to determining what’s in the the public interest, we’re taking into account a number of factors. These include whether: the information relates to a politician, celebrity, or other public figure; if the material comes from a reputable news source, and how recent it is; whether it involves political speech; questions of professional conduct that might be relevant to consumers; the involvement of criminal convictions that are not yet “spent”; and if the information is being published by a government. But these will always be difficult and debatable judgments.

We’re also doing our best to be transparent about removals: for example, we’re informing websites when one of their pages has been removed. But we cannot be specific about why we have removed the information because that could violate the individual’s privacy rights under the court's decision.

Of course, only two months in, our process is still very much a work in progress. It’s why we incorrectly removed links to some articles last week (they have since been reinstated). But the good news is that the ongoing, active debate that’s happening will inform the development of our principles, policies and practices—in particular about how to balance one person’s right to privacy with another’s right to know.

That’s why we've also set up an advisory council of experts, the final membership of which we're announcing today. These external experts from the worlds of academia, the media, data protection, civil society and the tech sector are serving as independent advisors to Google. The council will be asking for evidence and recommendations from different groups, and will hold public meetings this autumn across Europe to examine these issues more deeply. Its public report will include recommendations for particularly difficult removal requests (like criminal convictions); thoughts on the implications of the court’s decision for European Internet users, news publishers, search engines and others; and procedural steps that could improve accountability and transparency for websites and citizens.

The issues here at stake are important and difficult, but we’re committed to complying with the court’s decision. Indeed it's hard not to empathize with some of the requests we've seen—from the man who asked that we not show a news article saying he had been questioned in connection with a crime (he’s able to demonstrate that he was never charged) to the mother who requested that we remove news articles for her daughter’s name as she had been the victim of abuse. It’s a complex issue, with no easy answers. So a robust debate is both welcome and necessary, as, on this issue at least, no search engine has an instant or perfect answer.

Posted by David Drummond, Senior Vice President, Corporate Development and Chief Legal Officer
Fri, 11 Jul 2014 06:40:00 +0000
Google Cloud Platform predicts the World Cup (and so can you!)
In 2010, we had Paul the Octopus. This year, there’s Google Cloud Platform. For the past couple weeks, we’ve been using Cloud Platform to make predictions for the World Cup—analyzing data, building a statistical model and using machine learning to predict outcomes of each match since the group round. So far, we’ve gotten 13 out of 14 games correct. But with the finals ahead this weekend, we’re not only ready to make our prediction, but we’re doing something a little extra for you data geeks out there. We’re giving you the keys to our prediction model so you can make your own model and run your own predictions.

A little background
Using data from Opta covering multiple seasons of professional soccer leagues as well as the group stage of the World Cup, we were able to examine how activity in previous games predicted performance in subsequent ones. We combined this modeling with a power ranking of relative team strength developed by one of our engineers, as well as a metric to stand in for hometeam advantage based on fan enthusiasm and the number of fans who had traveled to Brazil. We used a whole bunch of Google Cloud Platform products to build this model, including Google Cloud Dataflow to import all the data and Google BigQuery to analyze it. So far, we’ve only been wrong on one match (we underestimated Germany when they faced France in the quarterfinals).

Watch +Jordan Tigani and Felipe Hoffa from the BigQuery team talk about the project in this video from Google I/O, or look at our quarterfinals and semifinals blog posts to learn more.

A narrow win for Germany in the final
Drumroll please… Though we think it’s going to be close, Germany has the edge: our model gives them a 55 percent chance of defeating Argentina. Both teams have had excellent tournaments so far, but the model favors Germany for a number of factors. Thus far in the tournament, they’ve had better passing in the attacking half of their field, a higher number of shots (64 vs. 61) and a higher number of goals scored (17 vs. 8).

(Oh, and we think Brazil has a tiny advantage in the third place game. They may have had a disappointing defeat on Tuesday, but their numbers still look good.)

Channel your inner data nerd
Now it’s your turn. We’ve put together a step-by-step guide (warning: code ahead) showing how we built our model and used it for predictions. You could try different statistical techniques or adding in your own data, like player salaries or team travel distance. Even though we’ve been right 92.86 percent of the time, we’re sure there’s room for improvement.

The model works for other hypothetical situations, and it includes data going back to the 2006 World Cup, three years of English Barclays Premier League, two seasons of Spanish La Liga, and two seasons of U.S. MLS. So, you could try modeling how the USA would have done against Argentina if their game against Belgium had gone differently, or pit this year’s German team against the unstoppable Spanish team of 2010. The world (er, dataset) is your oyster.

Ready to kick things off? Read our post on the Cloud Platform blog to learn more (or, if you’re familiar with all the technology, you can jump right over to GitHub and start crunching numbers for yourself).

Posted by Benjamin Bechtolsheim, Product Marketing Manager, Google Cloud Platform
Fri, 11 Jul 2014 06:24:00 +0000
GoogleServe 2014: More opportunities to give back globally
In June, we celebrated the seventh annual GoogleServe, where employees come together and volunteer in our communities. This year, we doubled GoogleServe from one to two weeks so we could involve more volunteers and serve more community organizations. And it paid off—more than 12,000 Googlers from 70+ offices participated in 800+ projects, making this our biggest GoogleServe to date. Here’s a look at how we gave back to our communities this year:

Making tech more accessible
At our Mountain View headquarters and in Hyderabad, India, Googlers volunteered in three SocialCoding4Good events. Googlers participated in an Accessibility Code Sprint with Benetech's Global Literacy Program to improve Go Read, a free mobile app for people with visual impairments and reading disabilities. A team of Googlers also worked with Bookshare to write descriptions for nearly 1,400 images in five STEM textbooks, making charts, graphs, and diagrams more accessible to blind and visually impaired students.

Helping veterans build their resumes
Googlers helped 475 veterans build their resumes as part of our “Help a Hero Get Hired” workshops in 14 cities: Ann Arbor, Atlanta, Austin, Boulder, Cambridge, Chicago, Kansas City, Moncks Corner, Mountain View, New York City, Pittsburgh, San Francisco, Seattle, and Washington, D.C. This was our fourth year partnering with Student Veterans of America to help veterans take the next steps in their careers.

Volunteering at local schools and community centers
In Oakland, volunteers canvassed the community with Hack the Hood, a Bay Area Impact Challenge winner that trains youth from Oakland's low-income communities to build mobile-friendly websites. In San Francisco, Googlers visited the Presidio YMCA, where they repaired picnic tables, cleaned toys and organized closets, and worked with the YMCA’s marketing specialists to redesign their corporate partnerships materials. In Kampala, Uganda, Googlers painted a nursery at Sanyu Babies’ Home, helping brighten the living space of the Home’s young residents.

Building houses and preparing meals
Googlers in Mexico City, Buenos Aires and Valparaiso, Chile, partnered with Techo to build houses for low-income families, while volunteers in Singapore prepared, cooked, and distributed 3,000 meals at Willing Hearts Soup Kitchen. In Milan and Mountain View, Googlers packaged 16,500 meals with Stop Hunger Now, a nonprofit that ships food to schools, orphanages and clinics in more than 70 countries.

Protecting the environment
A group of Googlers in Auckland, New Zealand, cleared three kilometers of coastline at Tahuna Torea Nature Reserve, and Ann Arbor Googlers collected trash as they paddled down the Huron River with the Huron River Watershed Council. And volunteers in San Jose, Calif., mulched, weeded and cleared leaves in the beautiful gardens of the Guadalupe River Park Conservancy.

Click the image below for photos from this year’s GoogleServe.
GoogleServe is part of our larger commitment to giving and volunteering throughout the year; employees have 20 hours of work time a year to volunteer with approved charitable organizations. In 2013, Googlers volunteered 130,000 hours with 1,390 nonprofits around the world. If you want to learn how you can give back to your community, visit All for Good or VolunteerMatch.

Posted by Seth Marbin, on behalf of the GoogleServe & GooglersGive Teams
Thu, 10 Jul 2014 14:26:00 +0000
Google Ventures invests in Europe
Wander through the excellent Science Museum in London, and you’ll see inventions that transformed history. Like Puffing Billy, one of the world’s first steam locomotives; or Charles Babbage’s difference engine, a Victorian predecessor to the modern computer; or penicillin, the wonder drug that revolutionized the treatment of disease. These marvels from the past still influence our lives today, and are tangible examples of how fearless exploration and entrepreneurship can literally change the world.

To help support the next generation of European entrepreneurs, today Google Ventures is launching a new venture fund, with initial funding of $100 million. Our goal is simple: we want to invest in the best ideas from the best European entrepreneurs, and help them bring those ideas to life.

When we launched Google Ventures in 2009, we set out to be a very different type of venture fund. Startups need more than just capital to succeed: they also benefit from engineering support, design expertise, and guidance with recruiting, marketing and product management. Five years later, we’re working with more than 250 portfolio companies, tackling challenges across a host of industries. For example, the team at Flatiron Health is improving the way doctors and patients approach cancer care, SynapDx is developing a blood test for the early detection of Autism in children, and Clean Power Finance is making solar energy affordable for homeowners.

We believe Europe’s startup scene has enormous potential. We’ve seen compelling new companies emerge from places like London, Paris, Berlin, the Nordic region and beyond—SoundCloud, Spotify, Supercell and many others.

We can’t predict the kinds of inventions the Science Museum might showcase 10+ years from now, but we do know European startups will be essential to this future, and we can’t wait to see what they create.

Posted by Bill Maris, Managing Partner, Google Ventures
Wed, 09 Jul 2014 23:12:00 +0000
Meet the five Giving through Glass winners
We believe technology can help nonprofits make a difference more easily, and connect people to the causes they care about. It's with this in mind that we launched Giving through Glass—a contest for U.S. nonprofits to share ideas for how Google Glass can support the impact they're having every day.

Today, we’re announcing the five winners: 3000 Miles to a Cure, Classroom Champions, The Hearing and Speech Agency, Mark Morris Dance Group and Women's Audio Mission. The winners were selected from more than 1,300 proposals, and each will take home a pair of Glass, a $25,000 grant, a trip to Google for training, and access to Glass developers who can help make their projects a reality.

Here’s what our winners are planning to do with Glass:

Classroom Champions will give students in high-needs schools a look through the eyes of Paralympic athletes as they train and compete, helping kids build empathy and learn to see ability where others too often see only disability. Bay Area-based Women’s Audio Mission will give instructors Glass to use in its music and media-based Science, Technology, Engineering, Arts and Math training program for women and girls, creating a more immersive lab experience for students online and in person.
U.S. Paralympic Gold Medalist Josh Sweeney visits a Waller, Texas school 
as part of a Classroom Champions program
Two programs focus on using Glass in therapeutic settings. The Hearing and Speech Agency will use Glass to pilot new ways to improve communication access for people who have speech language challenges, hearing loss and autism—and support those who teach and care for them. And the Mark Morris Dance Group will create a Glass app that will build on their award-winning Dance for PD® initiative to help people with Parkinson’s disease remember and trigger body movements in their daily lives.

Finally, Glass will head across the U.S. by bicycle to help raise money and increase awareness for brain cancer research. For the first time, supporters of participants in the 3000 Miles to a Cure Race Across America will be able to see and experience it through a racer’s eyes and the racer will be alerted to every message of encouragement and donation supporters send.

Developers are already working with these inspiring groups, and next week these five nonprofits will descend on Google Glass' Base Camp in San Francisco for training, and to connect with their Google mentors. Stay tuned for updates on how the projects unfold!

Posted by Jacquelline Fuller, Director of Google.org
Wed, 09 Jul 2014 05:00:00 +0000
Long-term SEO in Competitive Niches: How We Survived all Google Updates
[Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] Barry Schwartz has listed the most competitive niches in SEO: gambling, mortgage, hosting, real estate, travel, etc. We are into grey/black-hat SEO in one of these niches for 7 years already. Our sites have been in TOP10 by “online casino/slots/blackjack/…” and [...]The post Long-term SEO in Competitive Niches: How We Survived all Google Updates appeared first on SEO Chat.
Tue, 08 Jul 2014 19:23:27 +0000
Build the best summer ever at Maker Camp 2014
This post comes to us from Dale Dougherty, founder and publisher of MAKE: magazine and Maker Faire. For the third straight year, Google and Make have come together to put on Maker Camp, a free, online summer camp for teens on Google+. Building on 2 million past participants, Maker Camp 2014 officially kicks off today at 11 a.m. PDT / 2 p.m. EDT today with a Hangout featuring NASA and Buzz Aldrin. -Ed.

We’ve always believed that everyone, especially young people, should be able to feel the joy that comes from imagining and creating something that didn’t exist before.

Nine years ago, we hosted our very first Bay Area Maker Faire, an all-ages gathering of tech enthusiasts, crafters, hobbyists and artists. The event was partly inspired by the idea that the special creative energy produced by kids is even stronger when they’re brought together. Since that first get-together, it has grown globally with more than 100 events in places like Tokyo, Rome, Santiago and Oslo. Recently, a man in Atlanta told me that “making” changed his son’s life—by inspiring self-confidence through the joys of engineering, design and music. And just last weekend, a family drove eight hours to reach a Maker Faire because their 14-year-old son, Daniel, was so excited about meeting other makers.

But eight hours is a long way to drive to connect with other creative kids. So to make sure that inspiration and community are more accessible to young makers—no matter where they are—we teamed up with Google to create Maker Camp, now back for its third summer. Through Google+, Maker Camp connects young makers from across the globe as they create, invent and build projects like soda bottle rocket fireworks, glowing bikes, and LED shoe clips (our version of arts and crafts). In addition to the daily projects, campers will join epic virtual Friday field trips to places like +NASA Goddard Space Flight Center, Google [x] and +LEGO Education.

Camp is available to anyone with an Internet connection and an imagination—and kids who’d rather gather together around the digital campfire can visit one of Maker Camp’s 500 local “campsites” hosted by libraries and community centers, in locations ranging from Australia to Jordan.

So roll up your virtual sleeping bag and come join us at Maker Camp this summer! To get started, simply follow +Make on Google+.

Posted by Dale Dougherty, CEO of Maker Media Inc.
Mon, 07 Jul 2014 09:00:00 +0000
DevArt: Art, made with code, opens at London’s Barbican
Though it can look like gobbledygook to the average person, code is the backbone of how we express ourselves, share and search online. We’ve always tried to push the limits of what code can do—from products like Chrome and Hangouts to tools that developers use to build incredible apps and games. Now, we’re showing off another side of code with DevArt, a series of digital art installations made with code, at the Barbican’s Digital Revolution Exhibition.
(Photos - Andrew Meredith)
DevArt celebrates developers who use technology as their canvas and code as their paintbrush to make art that explores and challenges the creative and technical limits of code. With the Barbican, we commissioned three interactive artists to create pieces for Digital Revolution. Karsten Schmidt’s Co(de) Factory empowers anyone to be an artist with an online design tool that creates 3D digital sculptures that may be showcased in the exhibition. Zach Lieberman’s Play the World uses code to find musical notes from hundreds of live radio stations around the world. When a visitor plays the piano at the centre of the piece, each note is precisely matched to one of those radio sounds, and played back via 360-degree speakers to create a uniquely global piece of music. And duo Varvara Guljajeva and Mar Canet’s Wishing Wall lets you whisper a wish, see your words projected in front of you, then transformed into a butterfly that (virtually) lands on your hand.

We also put out a global call to undiscovered interactive artists for the opportunity to be commissioned by Google and Barbican, and exhibited alongside the DevArt artists. There were hundreds of entries, including a giant map (using Google Maps API) where children can explore fantasy and reality, a group-play haptic musical instrument that visualizes sound using Android, and maps of dreams as they move through the brain (using Google+ APIs). In the end, the DevArt judges chose Les Métamorphoses de Mr. Kalia, by Cyril Diagne and Beatrice Lartigue, which allows you to use your body's movements to control a larger-than-life animated character, transforming basic movement into a powerful visual performance.


(Photos - Andrew Meredith)
We want to inspire a new generation of coders and artists to see what they can create with technology as their canvas. Soon, we’ll kick off our DevArt Young Creators program, a set of workshops hosted by DevArt artists for students aged 9-13 years who have never tried coding before. Each workshop will be developed into lesson plans in line with the U.K.’s new national computing curriculum, and distributed to educators by arts and technology organizations.

DevArt and the Digital Revolution exhibition will be at the Barbican in London until September 15, and after that will tour the world for up to five years. If you can’t make it in person, you can see all this incredible art online or watch our launch film to learn more:


Posted by Steve Vranakis, Executive Creative Director, Google Creative Lab
Wed, 02 Jul 2014 23:20:00 +0000
Move Over TrustRank, Make Room for Trust Buttons
Years ago, I started referring to search results as recommendations, seeing how they’ve been starting to look more and more like that part of a page at Amazon that says “people who viewed this book also looked at these books.” When someone searches at a search engine, one of the things they look for in […]
The post Move Over TrustRank, Make Room for Trust Buttons appeared first on SEO by the Sea.
Wed, 02 Jul 2014 15:48:26 +0000
5 Useful Facts About StumbleUpon Traffic
StumbleUpon may have been around for awhile, but marketers have been mixed in their advice about using it. As far as social media tools go, it is much different than most. Rather than allowing for interaction, it is used as a discovery tool. You introduce people to your website through this randomizer, increasing the chances [...]The post 5 Useful Facts About StumbleUpon Traffic appeared first on SEO Chat.
Mon, 30 Jun 2014 14:39:29 +0000
Google Payday Loan Algo Punishes Spammy Search Terms, Except On Youtube
Recently I put together an article about press release sites taking a huge hit in search rankings, presumably due to the “payday loan” algorithm which is supposed to target highly spammed keywords and sites using spammy techniques. I spoke to an employee of a press release distribution company (who both will remain nameless) and they [...]The post Google Payday Loan Algo Punishes Spammy Search Terms, Except On Youtube appeared first on SEO Chat.
Sat, 28 Jun 2014 14:39:15 +0000
Through the Google lens: long live football
With more than 1.2 billion searches and counting, World Cup fever continues in Brazil and around the world. This week, we’re taking a special look at the top search trends from throughout the tournament so far. Keep up with all of our insights from search at our World Cup hub.

Gym, tan, footballWe know Cristiano Ronaldo can strut his stuff on the football pitch—and in the occasional Armani ad—but he’s taking it to new heights on the search charts. Topping longtime rival Lionel Messi and rising icon Neymar, Ronaldo proves all you need to win in search is serious dribbling skills, a chiseled jawline and a unique haircut (although the reason behind his hairstyle may be pretty heartwarming … if true).

Look ma—no hands!
A World Cup is only as good as its goals—and we’ve seen a couple of doozies this time around. Robin Van Persie’s leaping header made him an overnight Internet sensation, while people were excited to see that Messi got his groove back after scoring his first World Cup goal in eight years. And if you blinked, you might have missed Clint Dempsey’s goal in the U.S.A’s 2-1 victory over Ghana. Clocking in at 32 seconds after the start of the match, Dempsey scored the fastest American goal in World Cup history. That feat, however, couldn’t save the United States as they fell victim to the latest goal in World Cup history off the head of Silvestre Varela.

A pitched battle
Do you take your fish and chips with pasta? Searchers were eager to watch England and Italy’s clash for Group D dominance (spoiler alert: both teams got the boot) while the U.S.A.’s match against Ghana took second place in search. Rounding out the top three, we’re pretty sure Guillermo Ochoa’s stellar performance and totally convincing impression of a wall was what made the Brazil vs. Mexico match a hot one.

Time to bust a move
It was a dance-off on the trends charts as Daniel Sturridge's wave won over the crowd ahead of Neymar’s funky jig. But our personal favorite has to be the Ghanaian national team’s collaborative routine after star striker Asamoah Gyan scored a goal to take the lead in their match against Germany. We just love an ensemble!

Long hair, don’t care

It’s not really about football unless you mention WAGs (“wives and girlfriends” of players). Amongst leading ladies, Colombian singer Shakira steals the search show. And after her partner, Spanish defender Gerard Pique, and his team suffered a World Cup collapse, it just might be a good thing she’s the center of attention.


Posted by Jenise Araujo, Communications Associate, who searched for the [hulk] and [super mario] and still couldn’t escape [world cup] mania.
Fri, 27 Jun 2014 12:04:00 +0000
Coming to a screen near you
This morning we welcomed 6,000 developers to our 7th annual Google I/O developer conference. The crowd in San Francisco was joined by millions more watching on the livestream and 597 I/O Extended events, in 90+ countries on six continents.

We’re meeting at an exciting time for Google, and for our developer community. There are now one billion of you around the world who use an Android device. One billion. We estimate that’s more than 20 billion text messages sent every day. 1.5 trillion steps taken with an Android. And more importantly, a roughly estimated 93M selfies.

Today, developers got a preview of our most ambitious Android release yet. With more than 5,000 new APIs (for non-techies, that stands for application programming interfaces) and a new, consistent design approach called material design, we’re continuing to evolve the Android platform so developers can bring to life even more beautiful, engaging mobile experiences.

But, beyond the mobile phone, many of us are increasingly surrounded by a range of screens throughout the day--at home, at work, in the car, or even on our wrist. So, we got to thinking: how do we invest more in our two popular, open platforms—Android and Chrome—to make it easier for you to easily and intuitively move from your phone, tablet, laptop to your TV, car or even your watch?

That question was answered for the I/O crowd today. Here are some highlights:
On the go: Android Wear and Android Auto
Most people check their phones more than 150 times a day. Often, it’s to read a text, look at a notification, or get some other simple piece of information. That’s a lot of time spent unlocking, swiping and entering passwords, when your hands could easily be free handling more important things.

Enter Android Wear, which extends Android, and its ecosystem of apps, to that most familiar spot for a “wearable,” your wrist. You get the information you need, quickly at a glance—just like you’re used to doing with your watch. Just say “Ok Google” to ask questions or to get stuff done. Get alerted when it's time to leave for dinner. Call a cab to take you there. See the traffic on the way. Text a friend once you're seated. It’s all right there, on your wrist, easy to see, right when you want it. Today we announced that two Android wearables, the LG G Watch and Samsung Gear Live, are available to order today on Google Play, and the Moto 360 from Motorola will be available in the coming months. Your thumbs will thank you.

It’s one thing to be able to simply check your wrist for what you need when you’re on the go. But what about when you’re in your car? Many of us want to stay connected even while driving. Getting directions, traffic updates, finding just the right music playlist. But using our phones while at the wheel is simply unsafe.

Android Auto, which we showed to developers today, takes care of that for you. Just connect your Android phone to a car with Android Auto, and you’ll have what you need at your fingertips such as turn-by-turn navigation from Google Maps, your curated playlists and radio stations through Play Music, simple-to-use voice search, and reminders from Google Now. This is accessible through your car’s controls, and more importantly, is far safer than fumbling around with your phone. You’ll start to see Android Auto in cars later this year.

In the living room: Chromecast and Android TV
So, you get out of your car, and now you’re home, after a long day, in front of the TV. Last summer, we launched Chromecast, a small, affordable device that lets you cast online video, music and anything from the web to your TV. It’s getting an update to make it even more powerful, and convenient to use, with new features like the ability to allow others to cast to your TV without needing to be on the same WiFi network, a customizable homescreen with personal photos or beautiful art, and casting exactly what is on your Android phone or tablet screen directly to the TV.

Now, in addition to Chromecast, Android TV brings all that you love about Android apps and games to your living room. Android is baked directly into your TV-watching experience, through a set-top box or as part of your TV. You can use voice search to find a live TV show, a good flick from Google Play, or a music video on YouTube. Plus, because it’s Android, you’ll be able to play your favorite Android games, reimagined for TV and with a gamepad. Android TV, which, like Chromecast, supports Google Cast technology, will ship with products from a range of consumer electronics companies later this year.

For the next billion: Android One
All these amazing multi-screen experiences are built around a smartphone and basic internet connectivity. However, there are many people—billions of people, in fact—who still don’t have access to a smartphone. We want to change that; so today we announced an important initiative called Android One.

We’re working with partners on a comprehensive solution—which includes hardware reference platforms—to address the mobile computing needs of those in emerging markets. Android One will provide smartphones that are high quality, affordable and come with reasonable data plans. Our partners will launch an initial range of sub-$100 Android One smartphones starting in India this Fall, with more countries to follow. We’ve long wondered what potential could be unleashed if people everywhere had access to the latest technology and the world's information. It's time to find out.

Design, Develop, Distribute
All in all, Android and Chrome are the platforms that make these experiences possible, but the products developers build upon them are what make it all come alive. Google I/O allows us to show them what we’re up to—whether it’s a new approach to design, new developer tools, or new ways to reach the next billion people who come online.

For all you developers out there, thanks for everything you do. We can’t wait to see what you build next.

Posted by Sundar Pichai, SVP, Android, Chrome & Apps
Wed, 25 Jun 2014 11:44:00 +0000
Celebrating Pride, Google Style
This June and throughout 2014, Google is thrilled to be celebrating Pride with the world in 35+ offices globally. With the ever increasing international focus on the LGBT community (searches for LGBT-related terms on Google have increased 41% since 2004 and started really picking up steam in March 2010) it has become even more evident that despite the marriage equality gains made in the United States, much more work needs to be done to ensure the safety and rights of the LGBT community everywhere. The challenges will continue, but so will the celebrations -- here are the top 5 ways we’re celebrating Pride Google-style.

5. We started the celebration earlier this year
In February, Gayglers (LGBT Googlers and Allies) marched for the fourth year in Sydney’s Mardi Gras Celebration to show our support for marriage equality.
In April, we participated in the Tokyo Rainbow Week Pride Parade.

In May, we danced through the streets of Sao Paulo.

4. We showed our PrideWe embellished the Google signs at our Mountain View Headquarters and the New York City office with rainbow “O’s”.

Off the heels of our Google Doodle on the opening day of the Winter Olympics, we continued to show our support of a world where every athlete can be Proud to Play through #ProudToPlay on YouTube.

3. We’re celebrating throughout June … and the rest of 2014We’ve got 10 more Pride celebrations after June and are looking forward to thousands of Proud Googlers walking in the San Francisco and New York Pride parades on Sunday, June 29th.


2. Pride “firsts”Google’s Pride is spreading: We are now the first-ever corporate sponsor and contingent in the Seoul Pride Parade, and a Gaygler contingent is marching for the first time in Mexico City. And, thanks to the valiant planning efforts of a Gaygler ally, Google will be represented at WorldPride in Toronto this year - we’ll be the ones with a double decker bus handing out Google Pride stickers, wearing Google Pride t-shirts!

1. #Pridecast on Google+ and YouTube
This year, you can enjoy Pride from anywhere - whether your town has a march or not. On June 29, The NYC Pride March will be home base for #Pridecast, a live, online Pride celebration on Google+ and YouTube. Along with NYC Pride, we’ll be streaming the best moments from the march, and bringing in well-known LGBT advocates -- like Laverne Cox of Orange is the New Black, Jonathan Groff of Glee and Frozen, activist Rea Carey, and Scandal’s Dan Bucatinsky -- in person and from around the world via Hangouts On Air.

Celebrate with us - and tune in on Google+ and YouTube at 12:30pm ET on Sunday, June 29.

These are just a few ways Google is celebrating Pride Month. We encourage everyone to continue to celebrate well beyond this month--to keep marching, to keep speaking up--until gay rights are fully recognized for what they are: basic human rights.

Happy Pride, everybody!
Posted by Randy Reyes, Gaygler and Global Diversity Team
Tue, 24 Jun 2014 11:45:00 +0000
Through the Google lens: search trends Jun 13-19
The World Cup is well underway and people are searching for every match highlight and replay. Read on to learn what was trending on Google this past week.

There’s football … and then there’s everything else
The Internet is still gobbling up every last bit of the World Cup as searches for the sport reached near ravenous levels (who knew we were so starved of the beautiful game?) John Brooks, a previously obscure member of the USMNT, was on the top of the Internet’s head after using his own to score the game-winning goal against Ghana for the United States. From [england vs italy] to [brazil vs mexico] no match was left untouched, or unsearched.

But the [world cup] wasn’t the only sport that mattered this week (even though it might have seemed like it). The Stanley Cup winner LA Kings and recently crowned NBA champions San Antonio Spurs topped the charts just for one day. In more serious news, people checked in on Michael Schumacher, the Formula 1 driver who was put into a coma after a skiing accident, and mourned the loss of baseball player Tony Gwynn to cancer.


Lifestyles of the rich and famous
When he’s 72 … Paul McCartney found himself on the trending list as he celebrated his 72nd birthday in style and surrounded by music royalty. Speaking of royalty, little Prince George walked his way to the trends charts, as people were eager to find photos and videos of his first steps, making Prince William a proud papa during his first Father’s Day.

Searching my way way back to you ...
Clint Eastwood’s latest movie, the film adaptation of the acclaimed musical Jersey Boys, is hitting a theater near you this week, and searchers are looking for showtimes and reviews before they head to the theater. We’ll have to wait and see if the movie proves to be as successful as 22 Jump Street, which is still trending from last week. While films battle it out for box office supremacy, rumors are swirling that Khal Drogo (sometimes known as Jason Momoa) could be playing Aquaman in the upcoming Batman vs. Superman flick … we won’t hold our breath on that one.


Tip of the week
Have you noticed our World Cup doodles? Throughout the tournament we’re drawing them in real time to reflect amazing moments that happen on the pitch. Got an idea for a doodle? Give us a shout with #GoogleDoodles, we’re always looking for inspiration.

Posted by Jenise Araujo, who searched this week for [golazos] and ended up finding a video of an elderly gentleman [persieing], and is filling in this week for Emily, who is in Alaska searching for [herself].
Fri, 20 Jun 2014 14:35:00 +0000
Things you love are Made with Code
Miral is a hip hop dancer and choreographer who lights up stages across the country. Danielle is a cinematographer at Pixar, helping to bring beloved characters like Nemo and Merida to life. Erica is a humanitarian fighting malaria around the world.

These are all women with cool, amazing jobs. But, more important, they’re all women who use computer science, and an ability to code, to do those cool, amazing jobs. They couldn’t do what they do without having learned not just to use technology, but to build it themselves. Unfortunately, there are far too few women like them and far too few young girls following their paths. In fact, fewer than one percent of high school girls express interest in majoring in computer science.

This is an issue that hits home for me. My school-age daughter instinctively knows how to play games, watch videos and chat with friends online. She understands technology. And she likes using technology. But, she never expressed any interest in creating it herself.

So, I decided to launch a campaign at home — connecting my daughter to coding resources, increasing my encouragement and introducing her to other girls interested in computer science. It wasn’t always easy, but it’s already showing results. She recently started learning basic computer languages and using code to do projects at home.


Today, we’re attempting to solve this issue on a much larger scale. Along with Chelsea Clinton, Girls Inc., Girl Scouts of the USA, Mindy Kaling, MIT Media Lab, National Center for Women & Information Technology, SevenTeen, TechCrunch and more, Google is launching Made with Code, an initiative to inspire girls to code. The program includes:

Cool introductory Blockly-based coding projects, like designing a bracelet 3D-printed by Shapeways, learning to create animated GIFs and building beats for a music track.Collaborations with organizations like Girl Scouts of the USA and Girls, Inc. to introduce Made with Code to girls in their networks, encouraging them to complete their first coding experience.A commitment of $50 million to support programs that can help get more females into computer science, like rewarding teachers who support girls who take CS courses on Codecademy or Khan Academy.

We’ve also posted videos about women who are using code in their dream jobs, like Miral, Danielle, Erica and other inspirational girl coders — like Brittany Wenger, who is using code to fight cancer. And, we’ve developed a few steps parents can take at home to get their daughters excited about computer science. Read more about the initiative here.

Nowadays, coding isn’t just a skill useful for working at a tech company; engineering isn’t just for engineers. Interior design. Medicine. Architecture. Music. No matter what a girl dreams of doing, learning how to code will help her get there. Their future — our future — is made with code. Let’s do what we can to make sure that future is as bright as possible.


Posted by Susan Wojcicki, CEO of YouTube
Thu, 19 Jun 2014 05:00:00 +0000
Google’s Skybox Eye-in-the-Sky Acquisition
As part of the regular business analysis that I do on an ongoing basis, I like to keep an eye out for acquisitions made by search engines, and look at the technology that those companies being acquired have filed patents for. When I heard about Google’s acquisition of Skybox, I jumped to the assumption that […]
The post Google’s Skybox Eye-in-the-Sky Acquisition appeared first on SEO by the Sea.
Mon, 16 Jun 2014 21:20:51 +0000
Through the Google lens: search trends June 6-12
All eyes were on Brazil this week, and searches were not far behind. Here’s a look at what’s trending on Google, from the football pitch to the political battlefield.

Football fever
The World Cup kicked off yesterday, and it’s safe to say that it’s on pretty much everyone’s minds. Even in the U.S., searches for the tournament beat searches for the NBA Finals and the Stanley Cup Playoff combined. In addition to more general searches like [world cup schedule] and [world cup 2014], people searched for information on top players like Cristiano Ronaldo—who left the field limping during a practice session this week—and Ronaldinho, who won’t be on Brazil’s squad this year but still has star power. If you want more news from Brazil, be sure to check out google.com/worldcup, where we’ll be sharing trends about every match for all 32 countries.
New cinema classics?
This week in entertainment, it seems to be all about the sequels. Harry, Lloyd and the Mutt Cutts van are back in Dumb and Dumber To, which premiered its trailer on the Tonight Show Starring Jimmy Fallon this week. As Harry says in the original movie, “Just when I thought you couldn't possibly be any dumber, you go and do something like this... and totally redeem yourself!” (Well, we’ll see, at least.) Meanwhile, cop comedy 22 Jump Street debuts in theaters today and searches are spiking for the film as well as for one of its (newer) stars—actress Amber Stevens.

Surprises at the polls
Americans got a major surprise this week in Virginia when U.S. House Majority Leader Eric Cantor lost the primary election to the relatively unknown David Brat. People turned to the web to learn more about the upset, though searches for Cantor still dominate over those for Brat overall.

Celebrity causes… of a kind
Mila Kunis, who is pregnant with her first child, went on Jimmy Kimmel this week to make an important public service announcement to men who say “we are pregnant”: Just. don’t. do it. And Blue Ivy, the daughter of Beyoncé and Jay-Z, has landed on the trending search list after an online petition was created urging Blue Ivy’s parents to “comb her hair.” The petition ignited a debate about natural hair and standards of beauty.

Tip of the week
If you’re in the U.S. and can’t skip work to watch soccer all day, you can still catch all the highlights from Brazil with a simple search. We've teamed up with ESPN to bring you closer to all the stunning goals, beautiful passes, iffy red cards, tense penalty kicks and much more. Try a search for [brazil world cup] or [mexico vs. cameroon] during or after a match to get video highlights from ESPNFC.com. 

Posted by Emily Wood, Google Blog Editor, who searched this week for [friskies commercial 2014] and who did not give in to the temptation to write about Pretty Little Liars in this post, even though it was totAlly a trending topic.
Fri, 13 Jun 2014 15:53:00 +0000
From kickoff to the final goal, Google is your guide to the beautiful game
From the last minute U.S. goal against Algeria in ‘10 to the headbutt watched ‘round the world in ‘06, every four years the beautiful game captures the imagination of billions of people. This year, wherever you are, Google is bringing you closer to the action than ever before.

Don’t miss a minute
For the first time, a simple search for [world cup] or [world cup usa] will give you team lineups before the match, live scores, and even up to the minute information about goals and player stats.


You can also stay updated on your favorite teams with Google Now—you don’t even have to search. Learn more on Inside Search.


What does the world want to know during the tournament?
Google Trends is your real-time guide to the players, teams and moments that are capturing the world’s attention. At google.com/worldcup you can explore these moments throughout the tournament, whether it’s insight on how a country is feeling ahead of a big match, or where fans stand on a controversial game-winning call.

Take in the stadiums and streets with Street View
With Street View in Google Maps, you can explore the sights and culture of this year’s tournament, from the 12 stadiums to the iconic painted streets, one of Brazil’s tournament traditions.
Rua Professor Eurico Rabelo - Maracanã, RJ
As the world unites under a common love for a single sport, there's sure to be a lot of action. From dramatic tumbles to magisterial strikes, and from contested headers to flops and flags, we'll be there to help you discover and connect with the moments that matter most.

Posted by Emily Moxley, Product Manager
Wed, 11 Jun 2014 05:00:00 +0000
The world is a canvas: introducing the street art project
Here today, gone tomorrow. The transient nature of street art means it can be at risk of being scrubbed out and lost forever to its legions of fans. But long after the paint has faded from the walls, technology can help preserve street art, so people can discover it wherever and whenever they like. In a new project launching today, we’ve partnered with street art experts to bring you 5,000+ images and around 100 exhibitions in the Google Art Project—telling a story of street art around the world.

Starting today, you can immerse yourself in a world of prowling foxes on lonely walls, supernatural symbolism, murals on a grand scale, tiny hard-to-spot icons, or trompe l’oeil techniques that use physical details of the wall itself to trick the eye.

Some of this work was created as a means of expression and activism, like the Chilean open-sky museums of La Pincoya and San Miguel, which were born as community projects to transform poverty-stricken neighborhoods, or to make a political statement like in London and Atlanta.

It’s not just about spraypaint either—other exhibits demonstrate the signature style of the artist, like JR’s large-scale and evocative photo-portraits, Roa’s animals, Vhils’ etching or Os Gemeos surrealism.
Regg and Violant, Centro Comercial Alegro, Setúbal, Galeria de Arte Urbana

Vhils using the texture of the wall as a canvas
Using Street View, you can also explore buildings with street art that are closed to the public, or that have already been demolished—such as the famed Paris 13 tower:


Agrandir le planExplore all nine floors and 450 square meters of painted ceilings and walls of the now-demolished Tour Paris 13 building with Street View.
In a series of fascinating exhibitions by our partners, you can also learn about origins of the street art movement or see how Street Art is being used in Poland to revitalize its cities. Take a tour through the origins of New York’s original graffiti movement of the 90’s, or see top highlights from the city’s 5 Pointz project. Compare the global nature of the Street Art produced in Mexico, which has a long and vibrant history of muralism, to the scene in the Philippines, which is just developing.

Street art may be temporary on our walls and sidewalks, but its beauty and vibrancy live on, on the web. Take a look— you’re sure to be bowled over by the variety of the urban canvas.

Posted by Lucy Schwartz, Programme Manager, Google Cultural Institute
Tue, 10 Jun 2014 08:00:00 +0000
Hangout Bridges: Bringing together young Jews and Arabs
The fortressed city of Acre lies on the coast of the Mediterranean Sea in northern Israel. An important Middle Eastern city in ancient times, it’s now a UNESCO World Heritage Site. With its fortified walls, citadel, mosques, synagogues, khans, baths and Crusader structures, Acre has always been a meeting place for East and West, new and old. Today, it’s a mixed Jewish-Arab city, but people from the two communities interact all too rarely. Mistrust, and sometimes outright hostility, keep the two communities apart.

We wanted to see if the Internet could help break down some of these barriers. So last September, a group of 40 students from the separate Arab and Jewish schools in the city, together with 200 Arab, Jewish, Druze and Bedouin students from other communities in Israel, took part in “Hangout Bridges: Bridges to Peace.” A partnership with ORT, Israel’s largest educational network of schools and colleges, and the Peres Center for Peace, the program uses Hangouts to help create understanding—and friendship—between these communities.

Grouped together by their teachers into multi-cultural Google+ circles, the students got to know each other online and started working on joint projects. Each circle met on average 10 times on Hangouts, then in a series of face-to-face meetings.

Last week, we hosted the finale event of the program at Campus Tel Aviv, a tech hub for developers and entrepreneurs at our Tel Aviv office. The students and their teachers enjoyed a creative session with System Ali, a multicultural rap group, and an inspirational talk with the leaders of MEET, an educational initiative that brings together young Israeli and Palestinian leaders. The students then presented the projects they've been working on for the last eight months, including a walking tour of Acre using Google Maps that seeks to uncover the rich Jewish-Arab history of this ancient city; educational Hebrew-Arabic websites that address racism and prejudice in sports, provide information on relevant legislation and offer quizzes on the topic; and an original song performed in Hebrew, Arabic and English, emphasizing coexistence and mutual respect.

This is the second year we’ve run “Hangout Bridges” in Israel. For our next course, starting this coming fall, we’re doubling the number of participants. We hope we can expand to other countries and help—in a small way—build bridges of mutual understanding around the world. As participant Wasim Jass put it: “I learned that we can cast off the hatred and plant love in its place.”

Posted by Doron Avni, Senior Policy Manager, Middle East, Africa, Turkey & Israel
Tue, 10 Jun 2014 00:00:00 +0000
Doodle 4 Google 2014: An inventive doodle for clean water
On google.com today, you may have noticed an intricately drawn version of our logo showing an unusual water purifier, surrounded by a variety of fantastical creatures. This doodle is the result of our seventh annual Doodle 4 Google competition, where we asked kids, grades K-12, to tell us what they’d invent to help make the world a better place. Today, out of more than 100,000 submissions, 250 state finalists, 50 state winners, and five national age group winners, we’re excited to present the 2014 U.S. Doodle 4 Google winner—11-year old Audrey Zhang of New York!

In the spirit of our theme around inventiveness, we asked Audrey to spend a day with the doodlers following our awards ceremony to help animate her illustration. In her new role as animator and film director, the ever detail-oriented Audrey made sure that each light would flicker and that the water was clean enough to (virtually) drink in. She was especially passionate about the illustration’s dragons—about whom (oh, by the way) she is also writing a novel.
In addition to seeing her finished work on our homepage today, Audrey received a $30,000 college scholarship and $50,000 Google for Education technology grant for her school. And to help make Audrey’s vision of water purification a reality, we donated $20,000 in her name to charity:water, a charity that brings clean water to developing nations, to provide clean water to schools in Bangladesh.
"To make the world a better place, I invented a transformative water purifier. It takes in dirty and polluted water from rivers, lakes, and even oceans, then massively transforms the water into clean, safe and sanitary water, when humans and animals drink this water, they will live a healthier life." - Audrey Zhang, 11
Audrey’s doodle was one of many amazing contributions to Doodle 4 Google this year. We encourage you to take a look at the outstanding national grade group winners, who we announced at an event with all 50 state winners at the Googleplex back in May.
Every year we do this, and every year we’re amazed. The thousands of young Doodlers who enter the contest are annual reminders of that special combination of curiosity and imagination that seems to come only from young people. Their ideas—like Audrey's—inspire us to do more and be better. Congratulations to all our Doodle 4 Google winners!

Posted by Liat Ben-Rafael, Doodle 4 Google Program Manager
Mon, 09 Jun 2014 07:14:00 +0000
Through the Google lens: search trends May 30-Jun 5
It’s been a busy week for entertainment junkies, with the return of [oitnb] and a (yet another) huge episode of [game of thrones]. But people searched for more serious subjects, including the anniversary of [d-day] and a changing of the guard in Spain.

“Stars,” shows and sad goodbyes
Anticipation was high this week for the film adaptation of John Green’s The Fault in Our Stars, which comes out today. It’s the top topic on Hot Trends as I write this, and people are looking for related topics such as [ed sheeran], who contributed a song to the movie, and [theo james], who is rumored to be dating the film’s star Shailene Woodley. And searches for [orange is the new black] skyrocketed as the fan favorite returns for its much-awaited second season on Netflix.
People searched for [gwendoline christie], the Game of Thrones actress, after it was confirmed she’d be a cast member in the upcoming Star Wars 7 film. The Lady of Tarth had some company in search this week from [oberyn martell]—but we won’t get too into that in case anyone still has last week’s episode awaiting them on DVR.

And finally, on a sad note, Ann B. Davis—best known as housekeeper Alice on The Brady Bunch—passed away this week at the age of 88. Many were searching for information on her life and famous Alice moments.

Marking a moment in history
Today marks the 70th anniversary of D-Day, and veterans and world leaders gathered to commemorate the storming of the beaches of Normandy that turned the tides in World War II. [D-Day] was a top topic on Google, as people searched for [d-day anniversary] and [d-day facts] to learn more about this moment in history. If you’re interested in a more in-depth look at the Normandy Landings, this week we also added a new collection of 470 documents and images showing different perspectives on D-Day to the Google Cultural Institute.

Searching for knowledge
After 40 years on the throne, this week it was announced that King Juan Carlos I would step down in favor of his son Crown Prince Felipe. People turned to Google to understand the term [abdicate]. And as the summer break approaches, math games like [brainpop], [mymathlab] and [scratch] are trending in search—a good sign that parents and students are looking to stay sharp over vacation!

Tip of the week
Ready to cry? Just ask Google Search (on iOS and Android) to “show me movie times for The Fault In Our Stars.” You’ll see nearby theaters and showtimes, and can click on the time you like to buy a ticket online. “Ok Google, remind me to bring tissues!”
Posted by Emily Wood, Google Blog Editor, who searched this week for [darren aronofsky atwood] and [first city festival]
Fri, 06 Jun 2014 15:32:00 +0000
Finding Entity Names in Google’s Knowledge Graph
Most of us searchers and site owners and search engine optimizers are familiar with Google’s Link Graph, and how Google uses the connections between websites to help in ranking pages on the Web. In part, Google looks at the relevance of the content of a page compared to a query that a searcher enters at […]
The post Finding Entity Names in Google’s Knowledge Graph appeared first on SEO by the Sea.
Fri, 06 Jun 2014 03:37:26 +0000
How Google Might Identify Synonyms for Entities Using Anchor Text
When Google indexes the Web, it’s often been convenient to think about the search engine running two different methods or approaches that seem to run in parallel. One of those involves the crawling and indexing and ranking of pages on the web (and images, videos, news, podcasts, and other documents). The other approach doesn’t look […]
The post How Google Might Identify Synonyms for Entities Using Anchor Text appeared first on SEO by the Sea.
Thu, 05 Jun 2014 00:47:16 +0000
Meet the Bay Area Impact Challenge winners
Ten days ago, voting opened for Google’s first Bay Area Impact Challenge, and now the tally is in. On the ballot? Ten amazing nonprofit proposals to make a difference in our community.

Between May 22 and June 2, nearly 200,000 votes poured in (191,504 to be exact)—adjusted for population, that makes it the highest voter turnout we’ve had in a Challenge to date. Now we’re unveiling the winners. Each will receive $500,000 in funding and support from Google:
Hack the Hood will address digital equity by training low-income youth to build websites for local small businesses, actively supporting them to launch their own tech careers.Center for Employment Opportunities will develop a tech platform to prepare formerly incarcerated people for employment in a digital world.The Health Trust will create new distribution channels for people to get affordable produce, expanding options for street vendors, corner stores, and farmers' markets for underserved areas.Bring me a book will give kids access to digital books, in multiple languages, while creating a supportive online community for parents and caregivers.Hack the Hood celebrates their win with community advisor Reverend Cecil Williams
But everyone wins in this competition: The six remaining finalists will each receive $250,000, and we also gave an additional 15 nonprofits around the Bay Area $100,000 each.

Finally, all 25 Google Impact Challenge nonprofits will receive one year of accelerator support at our first-ever impact lab, a co-working space launched in partnership with Impact Hub SF, a shared workspace for entrepreneurs committed to positive social and environmental change.

Nonprofits will have access to networking events, meeting space, and development workshops in the Impact Hub SF, as well as membership to all U.S. Hub locations. We also plan to host community events for the Bay Area nonprofit community throughout the year—so check out our website or follow us on Google+ to stay in the loop.

Now the work really begins, and we’re excited to continue to build on our ongoing efforts to give back to the community.

Posted by Jacquelline Fuller, Director of Google.org
Wed, 04 Jun 2014 10:34:00 +0000
Google’s Paid Link Patent
There are things that we just don’t know about search engines. Things that aren’t shared with us in an official blog post, or search engine representative speaker’s conference comment, or through a publicly published white paper. Often we do learn some aspects of how search engines work through patents, but the timing of those is […]
The post Google’s Paid Link Patent appeared first on SEO by the Sea.
Wed, 14 May 2014 02:11:29 +0000
Is This Really the Panda Patent?
Does Google’s newly granted patent co-invented by Navneet Panda describe Google’s Panda Update? Search Quality vs. Web Spam Many of the patent filings that I’ve written about from Google address Web Spam issues, and how the search engine may take steps or follow approaches to keep its search results from being manipulated. An early example […]
The post Is This Really the Panda Patent? appeared first on SEO by the Sea.
Tue, 01 Apr 2014 13:02:31 +0000
Google’s Panda Granted a Patent on Ranking Search Results
One of the most impactful updates at Google was the Panda Update, released into the world in February of 2011, and affecting almost “12%” of all search results. In a Wired interview of Google’s Amit Singhal and Matt Cutts, TED 2011: The ‘Panda’ That Hates Farms: A Q&A With Google’s Top Search Engineers, the name […]
The post Google’s Panda Granted a Patent on Ranking Search Results appeared first on SEO by the Sea.
Tue, 25 Mar 2014 12:17:52 +0000
Twitter Advertising FAQ
[Check out our unofficial Twitter FAQ and contribute your questions and answers!] Advertising – in particular mobile advertising – has become a big deal on Twitter. While they have struggled behind Facebook when it comes to establishing such a service, it does exist and is gaining traction. People are realizing the benefits of having an [...]The post Twitter Advertising FAQ appeared first on SEO Chat.
Fri, 14 Mar 2014 17:22:29 +0000
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